Augmented Reality Ads

Augmented Reality Ads (AR Ads) are interactive ad formats where virtual content is overlaid directly onto the user's physical environment — typically via smartphones or tablets. Unlike traditional ads, they offer an immersive experience: brand content is not just viewed but experienced in the real world.

This advertising format allows products to be placed virtually, animations to be displayed spatially, or interaction with 3D elements. For example, users can try out furniture in their own living room or test makeup digitally on their face. Augmented reality makes advertising tangible — and playfully strengthens brand awareness.

AR Ads are gaining significant traction in mobile marketing, e-commerce, and the event sector. They generate high engagement rates because users are actively involved in the experience. This opens up creative opportunities for brands to build emotional connections and measurably enhance digital campaigns.

With the growing adoption of AR technologies, AR ads are continuously evolving — creating new forms of digital brand communication that clearly stand out from traditional advertising environments.