Internal Linking

Internal Linking refers to the targeted linking from one page within a website to another page of the same domain. This practice not only improves navigation for users but also plays an important role in search engine marketing (SEO), as it helps search engines better understand the structure and relevance of the website.

Through strategically placed internal links, website owners can control the distribution of link juice, meaning the transfer of authority and ranking power within the website. At the same time, internal linking improves the dwell time of visitors, as they are more easily guided to related content and thus visit more pages.

An example: A blog article about "search engine optimization" contains internal links to further posts about "keyword research" and "on-page SEO." This allows readers to dive deeper into related topics and better use the website as an information source.

The advantage of internal linking lies not only in improved user navigation but also in increasing the visibility of individual pages in search engines. Well-thought-out internal links also support indexing by Google, as crawlers can more easily recognize and evaluate the connections between pages.

For website owners, internal linking is therefore an indispensable tool to improve both the user experience and the SEO performance. A clear, logical link structure helps ensure that content is better found and sustainably positioned for success.