Social Commerce

Social commerce refers to the sale of products and services directly through social networks and platforms. This involves integrating shopping features into social media, allowing users to discover, review, and purchase products without leaving the platform

Diese Form des E-Commerce nutzt die hohe Reichweite und das Vertrauen innerhalb sozialer Netzwerke wie Instagram, Facebook, Pinterest or TikTok, um den Einkaufsprozess nahtloser und interaktiver zu gestalten. Unternehmen profitieren von der direkten Ansprache ihrer Zielgruppe und der Möglichkeit, durch Influencer, Bewertungen und Community-Interaktionen Kaufimpulse zu setzen.

An example: A fashion retailer showcases their collection on Instagram with shoppable posts. Users can click on products there, view details, and order directly through the app without having to switch to an external website.

The major advantage of social commerce lies in the linking of social interaction and the purchasing process. Users buy spontaneously and easily, while companies increase their conversion rates through personalized targeting and social recommendations.

For brands looking to expand their online sales channels, social commerce is an effective strategy to make the shopping experience more modern, social, and mobile-optimized, thereby increasing customer loyalty and revenue.