Webinar

A webinar is an interactive online seminar or virtual event where speakers present content in real time and communicate with participants. Webinars are often used for training, product presentations, marketing purposes, or expert lectures and enable direct interaction through chats, polls, or Q\&A sessions.

Compared to traditional seminars, webinars eliminate travel expenses and venue costs, making them especially attractive for companies aiming to reach a large or international audience. Participants can conveniently join from their workplace or home and often have the option to access recordings afterward.

An example: A software provider hosts a webinar presenting new features and offering usage tips. Prospects can ask questions during the presentation, which are answered live, strengthening engagement and trust in the product.

The great advantage of webinars lies in their efficiency and scalability. They enable reaching many prospects simultaneously and delivering personalized content. Additionally, webinars are excellent for lead generation, as participants usually register beforehand and can thus be identified as potential customers.

For companies, webinars are an effective tool to convey knowledge, present products, and promote direct dialogue with the target audience. Especially in the B2B sector and for complex products, they are a proven channel for customer retention and sales promotion.