Dofollow-Links

Dofollow links are hyperlinks that are fully followed by search engines like Google and included in the evaluation of a website. They pass on so-called link juice and thus directly contribute to a page’s visibility and ranking.

In contrast to nofollow links, which do not pass on any SEO value, dofollow links have a strong impact on the authority and relevance of a domain. Therefore, they are considered particularly valuable in the field of link building.

An example: A trade magazine links in an article to the website of a software company. Since the link is set as dofollow, the company benefits not only from additional referral traffic but also from a positive effect on its Google ranking.

The advantage of dofollow links lies in their dual effect: they bring qualified visitors while simultaneously strengthening SEO performance. However, quality is crucial – links from reputable, thematically relevant sites are far more valuable than those from irrelevant sources.

For sustainable SEO strategies, dofollow links are a key element. They help build authority, improve rankings, and increase visibility in search engines in the long term.