E-E-A-T
E-E-A-T is a quality concept from Google and stands for Experience, Expertise, Authoritativeness, and Trust. With these criteria, Google evaluates the credibility and quality of content. For your online marketing, this means: the better your website fulfills these factors, the higher your chances of achieving good rankings in search results.
What does E-E-A-T mean?
E-E-A-T describes four core factors for evaluating content. Experience refers to having one’s own practical experience in the topic. Expertise stands for specialized knowledge, Authoritativeness for industry reputation, and Trust for confidence in the source and website.
Why is it important?
Google places great importance on reliable content. E-E-A-T therefore directly influences your SEO performance. Especially in areas such as health, finance, or law, high-quality, trustworthy content is essential to achieve visibility and to convince users.
Examples and application
• Experience reports with practical insights into the topic
• Content from recognized experts with verifiable expertise
• Mentions and backlinks from reputable websites
• Transparent source references and clear imprint information
Opportunities and challenges
E-E-A-T gives you the opportunity to strengthen trust with both Google and users. The challenge lies in consistent implementation: expertise must be made visible, and trust must be built through transparency. Companies that invest in this benefit in the long term from stable rankings and a strong brand.
Conclusion
E-E-A-T is not a ranking factor in the classic sense, but it is a decisive quality benchmark. Strengthen your content with expertise, experience, and transparency. This way, you build trust and secure better visibility in online marketing.
FAQ
What does E-E-A-T mean?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust – Google’s quality criteria.
Why is E-E-A-T important for SEO?
Because Google prefers content that is credible, professionally sound, and trustworthy.
How do I improve E-E-A-T?
Through expert content, transparent sources, positive mentions, and genuine user experiences.