Produktmanagement

Product management includes the planning, control, and further development of products throughout their entire lifecycle – from the first idea to the market launch and optimization in operation. The goal is to design products that meet customer needs while simultaneously supporting corporate objectives.

In contrast to purely operational tasks, product management combines strategic market analysis, technical feasibility, and economic profitability. Product managers work at the interface between development, marketing, sales, and customer service.

An example: A SaaS company develops a new app. The product manager coordinates the market analysis, creates the requirements profile, oversees implementation within the development team, and plans the market launch with the marketing department.

The advantage of structured product management lies in the clear alignment with user needs and market potential. Companies can minimize risks, seize opportunities more effectively, and continuously adapt products.

For long-term success, product management is crucial. It provides the foundation for innovative solutions, satisfied customers, and sustainable growth in the market.