Nutzerverhalten

User behavior refers to the entirety of all actions taken by visitors on a website, in an app, or with digital products. This includes clicks, dwell time, navigation, interactions with content, as well as purchases or drop-offs in the checkout process.

The analysis of user behavior provides valuable insights into how visitors perceive content, which pages are particularly relevant, and where optimization is needed. It is therefore an integral part of web analytics and online marketing.

An example: An online shop discovers that many users add products to their cart but do not complete the purchase. By analyzing user behavior, it becomes clear that shipping costs are only displayed late in the process. Providing transparent information already on the product page can solve this problem and increase the conversion rate.

The advantage of precise analysis lies in the ability to specifically improve the user experience. Companies can identify which content is convincing, which features are being used, and where obstacles arise.

For successful digital marketing, understanding user behavior is crucial. Only those who know how customers move online can develop strategies that increase engagement, satisfaction, and long-term retention.