Voice Search

Voice search refers to voice-controlled search, where users request information via smartphones, smart speakers, or other devices. Instead of typing search terms, they phrase complete questions or commands.

Typical of voice queries is their naturalness: they are longer, more conversational, and often geared toward specific actions. This also changes SEO requirements, as content must be more aligned with long-tail keywords, W-questions, and everyday phrasing.

An example: If someone asks, “Where can I find a pizzeria near me tonight?”, the search engine provides location-based results with opening hours. Companies that optimize their pages locally and use structured data can particularly benefit here.

The advantage of voice search lies in user-friendliness. Information can be retrieved faster and more conveniently, while companies gain additional visibility through optimized content.

For future-oriented online marketing, voice search is becoming increasingly important as voice interaction is more and more integrated into the daily lives of users.