GPT-4 is online - what innovations does the update bring?
OpenAI has announced the release of GPT-4. The Artificial Intelligence (AI) ChatGPT has already broken all records in the previous version, surpassing 1 million users in the first week alone. Our Online Marketing Agency specialists have closely examined all the innovations of GPT-4 and compiled the most important points for you at a glance.
What does GPT-4 bring with it?
According to OpenAI, the application has been completely overhauled and optimized throughout the deep learning stack in the past two years. ChatGPT and the DALL-E software, which generates images from text prompts, are based on the previous generation of GPT.
The previous test run, GPT-3.5, helped in identifying and fixing errors and bugs, as well as improving the theoretical foundations to ensure the stable performance of GPT-4.
Particularly interesting is the innovation that GPT-4 is now capable of processing images as input. As a result, artificial intelligence can not only describe what is seen in an image but also provide classification. This ability opens up new possibilities for the application of GPT-4 in various areas, such as image description, classification of image content, or generating image captions.
This functionality is not only limited to memes and simple photos but also applicable to diagrams and entire scientific papers that are inputted as PDFs.
Furthermore, the character limit of the input field has been expanded to up to 25,000 characters, allowing users to enter longer input texts.
What dimensions are opening up in online marketing as a result?
GPT-4 opens up numerous new options in online marketing to support marketing teams in companies and make their work more efficient.
In our blog post "ChatGPT in Online Marketing," we have already explained how AI, including ChatGPT, can be used in various aspects of online marketing such as presentations and product demonstrations, marketing campaigns, customer support, content generation, and SEO optimization.
With the new version, GPT-4, users can benefit from general guidelines regarding the tone and style of content, enabling them to generate even more engaging content and carry out personalized customer communication. This allows for more effective brand messaging and helps create a stronger connection with the target audience.
Online marketing experts, for example, have the option to provide images and PDF documents as input and, using GPT-4, receive not only descriptions but also complete analyses and dissertations that are relevant to the content. These professional or academic insights can then be used for product information, email marketing campaigns, website content, and social media marketing. By leveraging the capabilities of GPT-4, online marketing experts can create engaging and informative content across various channels to enhance their marketing campaigns and engage with their target audience effectively.
It is worth noting in this context that Microsoft has been using GPT-4 in its Bing search engine for several weeks. This opens up further possibilities.
Revolutionary search experiences are conceivable, which also provide entirely new creative, chat, and compose options. Users are already excited about application scenarios such as the Celebrity Mode, where artificial intelligence GPT-4 provides a chat that imitates a celebrity and gives the feeling of personally chatting with them.
Be cautious with presumed "facts" from GPT-4.
Undoubtedly, GPT-4 is a milestone and can open up interesting horizons for businesses. The GPT technology is based on capturing vast amounts of text and image data, which the software uses to generate sentences that are barely distinguishable from those written by humans.
In doing so, the program estimates which words could follow in a sentence. However, this fundamental principle also carries the risk that the software may "hallucinate facts," as described by the development company OpenAI.
In other words, it is possible for the software to produce erroneous or misleading information due to the lack of human judgment or the presence of inaccurate or false data.
Particularly for recent world knowledge and events after September 2021, GPT 4 does not provide reliable input and does not learn from previous conversations.
For this reason, it is crucial for marketing strategists to critically evaluate and verify all results and insights obtained through GPT 4.
In summary, applying GPT 4 in the company requires careful evaluation and verification of its results and insights.
Companies have the option to try out the new version of ChatGPT, powered by GPT 4, which has been available since March 14th.
However, there appear to be limitations in this regard. Users have reported that it is impossible for them to upload images in the free version.
It is possible that this feature is initially only accessible in the ChatGPT Plus subscription. Additionally, developers can join a waiting list to access GPT 4 through the OpenAI API.
Do you have questions about the application scenarios of Artificial Intelligence (AI) in your company? Our full-service agency is available for a personal exchange on this exciting topic.