The developments and associated reports on artificial intelligence and Open AI and their influence on our future everyday life and our professional world roll over. The so-called GPT-3, the Generative Pre-Trained Transformer of the third generation, is currently causing a sensation, a machine learning model in the form of a neural network that is trained independently using data from the Internet and is able to generate any form of text. In our Online Marketing Munich team, we have looked at the topic of Chat GPT looked at more closely for you and summarized our most important findings.

Chat GPT is an artificial intelligence-based text dialog system from Open AI. Chat GPT 3 launched at the end of November 2022 and has been generating tremendous attention ever since.

The project has so far gained more than 1 million users and is able to mimic human conversation and automatically evolve it. Open AI, the company behind Chat GPT, was co-founded by Elon Musk and Sam Altman and offers developers a license to apply its technology, which is based on Open AI's GPT-3 language model.

Dall-E makes use of this. This is a 12 billion parameter version of GPT-3 trained to generate images from text descriptions using a dataset of text-image pairs.

The Microsoft company is making a billion-dollar investment here in order to tie the Open AI company closer to itself. It plans to offer Open AI's AI in its products for consumers and entrepreneurs. As well as developing new products based on the technology, which also includes Microsoft's Azure Open AI Service. This should offer developers the option of using AI applications through direct access to Open AI offers. Azure plans to run all Open AI workloads in research, products and API services.

With the The participation of Microsoft is accompanied by speculation that the potential of artificial intelligence is so great that market players like Google with their search or strategies in the Online Marketing as well as copywriters will be displaced in the future .

Chat GPT convinces with its advantages of generating large amounts of relevant and sophisticated machine texts fully automatically from the smallest input texts, in constant further development by the AI. The chatbot is able to conduct human conversations and give users valuable information, answer questions specifically or serve as simple entertainment.

In contrast to the previously known Google search, for example, users no longer have to search through lists and documents, but receive complete answers based on the training data and huge computing power of Chat GPT.

Chat GPT is able to generate solutions for complex code issues in programming or to independently create specialist articles on all conceivable topics. For example, the work of an online marketing agency through the use of Chat GPT could be the beginning of a much larger development that will bring about fundamental changes in the world of work and in the customer journey.

However, renowned experts such as Patrick Glauner, Professor of Artificial Intelligence at the Technical University of Deggendorf, assume that Chat GPT is a solution with high potential, but that the data quality often remains questionable. Many job descriptions will certainly change in the next few years and the option of generating fast content will form a basis that will then be further refined by people. However, Prof. Glauner is convinced that human intelligence and empathy cannot be arbitrarily replaced, at least as long as AI is not yet able to fully imitate the human brain. But is that even the goal?

We can only look at the tendencies, a reliable prediction of the future is of course also for the specialists of our Full Service Agency not possible. AI (Artificial Intelligence) has undoubtedly reached a level of optimizing human dialogue and content and answering questions without the output appearing wooden or scripted. But what potential this will bring in the future remains exciting. Our Online Marketing Munich team will advise you on the current possibilities of artificial intelligence and a smart use in online marketing.