In the world of online marketing and social media marketing, Twitter is a well-known and widely used platform. It allows companies to reach their target audience and engage with them. But what if there is a new platform that competes with Twitter? That's exactly what P92 promises, the working title of a new text-based app from the giant Meta, which is currently under development. In this blog post, our online marketing team in Munich takes a closer look at P92 and explores whether the project truly has the potential to establish itself as a competitor to Twitter.

What is P92?

Behind the project title P92 is a new social media platform that is currently still in the beta phase and was founded in 2020. The platform was created by a team of developers and social media experts who want to create an alternative to Twitter and who have already been successfully involved in the implementation of Facebook, Instagram, and WhatsApp.

P92 is intended to be a platform that focuses, among other things, on the needs of companies and advertisers in order to increase target group engagement and promote specific products and services.

An important feature of P92 is its user-friendliness. P92 is easy to navigate and understand. There are no confusing settings or hidden functions. This makes it easy for users to focus on what is important.

What do P92 and Twitter have in common?

Based on our research at online marketing Munich, P92 and Twitter seem to share many similarities. Both platforms allow users to send and receive short messages. Both platforms also have the ability to use hashtags to categorize and find content.

What distinguishes P92 from Twitter?

Unlike most social networks, which offer a wide range of features, P92 focuses exclusively on short messages, offering similar functionality to Twitter. However, P92 stands out from Twitter thanks to its unique features.

P92 is expected to be a platform that focuses on the needs of businesses and the work within an online marketing agency, meaning it should allow for more targeted engagement with the audience. Specifically developed features are meant to assist both companies and full-service agencies in planning and managing campaigns, as well as in performance marketing.

For example, it offers the option to post audio clips and voice messages. Users can record audio clips up to three minutes long and post them on P92. This allows users to share their thoughts and ideas in a lively way, which can be particularly interesting for companies that focus on audio marketing. The ability to post voice messages is also handy when users are on the go. The feature allows them to send a message without having to type.

Another important difference between P92 and Twitter is the focus on data protection and privacy. P92 aims to offer users the opportunity to protect their personal data and maintain their privacy. This may be achieved through the use of encryption technology and by limiting the transfer of data to third parties.

Twitter has had difficulties in the past ensuring the privacy of its users. In 2019, for example, Twitter was ordered by the Federal Trade Commission (FTC) to pay $250 million after violating privacy guidelines.

What features does P92 promise?

Another interesting feature of P92 is the ability to reply directly to messages. Unlike Twitter, where replies usually take place in a separate thread, users on P92 can reply directly to the message they are responding to.

This would make conversations and discussions easier to conduct and follow. This feature should also be useful for companies, as it would enable them to respond more directly to feedback and inquiries.

P92 will also include a feature known as “branching.” This allows users to expand a tweet with a new post, thereby developing a topic further. This feature would be particularly useful in online marketing for companies, especially those offering complex products or services that require explanation.

Conclusion: Can P92 become a competitor for Twitter?

It is still unclear when the launch will take place and what specific features P92 will include. Whether P92 will become a competitor for Twitter depends on various factors and cannot be conclusively assessed by our online marketing team in Munich.

First, P92 must be able to attract enough users to reach critical mass. In this regard, however, Meta has already announced that it will work closely with Instagram. The company wants to use various data from Instagram users for P92 in order to introduce the text app directly to a large audience.

However, it is also true that Twitter has recently had to contend with a massive decline in users and, under the influence of a strong competitor, needs to become significantly more innovative.

Do you have questions about P92, Twitter, or other areas of social media marketing? Reach out to the experts at our online marketing agency in Munich!