
MrBeast's 10 rules for content creators
Do you want to build a successful online presence or dominate content creation like MrBeast? MrBeast, better known as Jimmy Donaldson, has over 200 million YouTube subscribers. His billion-dollar empire makes him a global icon for innovative, viral content. Recently, he shared his success tips on the "My First Million" podcast. The podcast is hosted by Shaan Puri and Sam Parr.
In this blog post, we take a look at MrBeast's 10 rules for content creators. We offer actionable insights for aspiring creators and entrepreneurs.
1. Burn the ships: be fully committed to your goals
MrBeast emphasizes that you should eliminate Plan B to enforce total commitment. This rule is inspired by Hernán Cortés. He burned his ships to ensure the dedication of his crew. MrBeast encourages Creator to bet everything on their vision. Eliminating distractions and fallback options encourages creativity and ingenuity. This leads to extraordinary results.
2. Apply the rule of 100: Mastering by iteration.
Success doesn't come overnight. MrBeast recommends making 100 iterations of your product. This applies to content, software, or even chocolate (like his brand Feastables). Each iteration should improve a specific area. This leads to mastery and viral potential. This disciplined approach has fueled his meteoric rise on YouTube.
3. Create the wow factor: do something unique
To make your content go viral, it needs to have something special and unique that will amaze viewers. MrBeast is famous for doing things that no other YouTuber can do, such as living in a circle for 100 days. This creates the “wow factor” that makes viewers impressed and want to share your video.
4. Clone yourself: Scale through delegation
To build a content empire, work on the business, not in the business. MrBeast trains his team to take on everyday tasks. This allows him to focus on long-term strategy. Through effective delegation, he has built a machine of hundreds of people. They produce content and scale their operations exponentially.
5. Impossible is possible: set bold goals
MrBeast sets "unrealistic" goals for his team, such as 10 million TikTok followers in a month. They have even achieved this goal twice. Even if you fail, setting high goals takes you further than playing it safe. This mindset has led his brand, including Feastables, to a $500 million annual revenue in just two years.
6. Consultants are shortcuts: Learn from experts
Don't waste years trying to figure things out on your own. MrBeast brought in top experts in the chocolate industry to launch Feastables. This accelerated his success. For creators, bringing in industry leaders can provide a shortcut to mastering the craft. It's a quick way to scale.
7. Block the noise: Ignore the critics
Early in his career, MrBeast faced criticism and doubt, but he stayed focused. He surrounded himself with supporters and tuned out negativity. This resilience transformed him from an “obsessed” student into a globally recognized genius.
8. Reinvest everything: prioritize long-term growth
MrBeast reinvested all earnings to create better content and gave away his first $10,000 brand deal. This long-term vision instead of short-term profits has built his empire. For creators, reinvesting in equipment, marketing, or team growth yields massive returns.
9. Design your standard environment: build your environment for success
Willpower alone does not guarantee success - your environment matters. MrBeast lost 50 pounds by surrounding himself with fit people. That's how he made healthy choices the norm. Design your environment to support your goals, whether in productivity or creativity.
10. Bonus: Stay consistent and innovative
Although not explicitly stated, MrBeast's consistency and innovation are the foundation of his success. He continually evolves, from viral stunts to philanthropy. This keeps his audience engaged.
Why these rules are important for content creators
MrBeast's strategies apply not only to YouTube stars. They are applicable to any creator or entrepreneur. His billion-dollar empire, including Feastables and record-breaking videos, demonstrates the power of engagement, iteration, and bold thinking. Whether you're building a brand or growing a channel, these rules can lead to viral success.
Conclusion
MrBeast's 10 Rules provide a roadmap for aspiring content creators. By fully committing, iterating tirelessly, and thinking big, you can replicate his success. Check out the full interview on "My First Million" for deeper insights. Start applying these principles today. Ready to build your own content empire? Let MrBeast inspire you on your journey!