OpenAI introduces GPT-4o

The company OpenAI has introduced its latest ChatGPT model, GPT-4o, intensifying the competition with Google, Meta, xAI, and Anthropic in the field of artificial intelligence. This model offers advanced features and improved interactivity, redefining the technological boundaries.

In der sich immer verändernden Welt des Online-Marketings könnte dieses neue KI-Modell die Landschaft des digitalen Dialogs und der Content-Erstellung neu definieren.

OpenAI hat kürzlich GPT-4o vorgestellt, eine Weiterentwicklung des bekannten GPT-4 Modells. Es beinhaltet verbesserte Geschwindigkeit und erweiterte Sprachverarbeitungsfähigkeiten. Dieses Modell markiert einen signifikanten Fortschritt in der KI-Technologie. Außerdem bietet es beeindruckende neue Features, die besonders im Bereich des Content-Marketings von großem Wert sein können.

A standout feature of GPT-4o is its real-time communication and seamless switching between languages. This enables marketing teams to interact in the native language of their international target audience, significantly boosting the performance of global campaigns. Additionally, the tool can process visual information and discuss images, making it ideal for use in performance marketing strategies where visual content plays a major role.

Die Ausweitung der Barrierefreiheit ist ein weiterer wichtiger Aspekt von GPT-4o. Mit Unterstützung von rund 50 Sprachen und erweiterten auditiven Interaktionsmöglichkeiten können nun auch Nutzer mit Seh- oder Hörschwierigkeiten besser erreicht werden. Diese verbesserte Zugänglichkeit unterstützt Unternehmen darin, eine inklusive Marketingstrategie zu verfolgen und ein breiteres Publikum anzusprechen.

The announcement of a dedicated ChatGPT desktop app for MacOS, which enables direct voice conversations from the computer, is also of great significance.

Before GPT-4o, the voice mode conducted conversations with latencies of 2.8 seconds for GPT-3.5 and 5.4 seconds for GPT-4. In this process, a simple model transcribes audio into text, GPT-3.5 or GPT-4 processes this text, and another model converts the text back into audio.

This process results in GPT-4 losing a lot of information. It doesn't directly perceive tone, multiple speakers, or background noises, and it also cannot express laughter, singing, or emotions.

With GPT-4o, a single new model has been trained from the ground up, processing text, vision, and audio end-to-end. All inputs and outputs are handled by the same neural network.

GPT-4o significantly enhances AI-driven communication, providing substantial benefits for digital marketing. Marketers can use it to improve the quality and relevance of their content. Additionally, they can establish a deeper and more personal connection with their audience.

In the era of personalization and seamless customer interaction, GPT-4o is an indispensable marketing tool. Full-service agencies and online businesses that leverage these technologies enhance their marketing performance, setting new standards in customer communication.

If you want to dive deeper into the new features of GPT-4o or watch videos about the new tools, you can find all the essential information here.