Marketingtrend Podcast

Podcasts are a marketing tool in social media marketing that is growing in popularity. You have the opportunity to provide your prospects and customers with valuable information to listen to or watch. We reveal why podcast marketing is also worthwhile for your business and how we, as an online marketing agency in Munich, can support you in this.

What is a Podcast?

The term podcast is a play on words created from “pod” (play on demand) and “cast” (abbreviation for broadcast). These are usually series of media files (audio or video) that are available online and focus on selected topics. 

Podcasts initially started out on smartphones, only to become increasingly popular in recent years and be used on every conceivable end device. 

What makes podcasts so popular?

The content of the social media marketing tool ranges from announcements, tips, and interviews to recordings of radio broadcasts, etc. Existing techniques are used to make the delivery and reception of video or audio content particularly easy.

There are numerous options for both the producers and consumers of podcasts that promote the popularity of this format. In addition to traditional audio formats, podcasts also produce video formats, which are also referred to as “vodcasts” or “video podcasts”.

Consumers can subscribe to the podcasts free of charge via the podcast app and feed and listen to them at any time. Unlike pure webcasts or streaming, users also have the option of saving the media files locally and listening to them offline. This means that information can be consumed on devices such as smartphones, tablets or PCs completely independently of location, a fixed broadcasting time or a stable internet connection.

What advantages do podcasts offer companies?

Podcast marketing offers a range of advantages. As part of strategic planning, the target audience can be addressed with high-quality content, thereby not only generating new prospects but also retaining loyal customers for the company.

Podcasts revolve around a specific topic that is covered in episodes. If subscribers are enthusiastic about a topic, the podcast quickly becomes a link. In this way, you can use a direct line to your target group to constantly provide new information and retain your listeners. 

Select podcast topics for your company that actually match your expertise. In this way, you can develop your status as an expert in your segment over a certain period of time and your knowledge will be linked to your products and services accordingly. 

Another effect is the increasing visibility and reach you can generate with a podcast. Use the option to embed it on your company’s own website or blog and promote the format via email marketing or social media marketing.

What is important when creating podcasts?

As an online marketing agency in Munich, we have put together an overview of a number of points that you should consider when using podcasts:

1. Include your podcast in a prominent place, for example on your company website.
2. Focus on a selection of topics that are directly relevant to your company. Our content agency in Munich supports you in bundling and providing interesting content.
3. Work with a forward-looking editorial plan and individual storytelling for each episode.
4. Never use your podcast for purely promotional messages.
5. Provide regular updates and make new podcast episodes available at predefined intervals. 
6. Pay attention to professionalism, not only in the content, but also in the sound or image.
7. Establish your podcast marketing with the support of social media channels as well as your company newsletters. It’s best to develop an appropriate strategy with an experienced marketing agency.
8. Connect with podcasters who cover your topics or address a related area that is an extension of, not competition to, your own.

Conclusion: Addressing your target group with interesting content

Podcasts offer a wide range of opportunities to establish a personal connection with your target group and pass on information with added value in a targeted manner. As an online marketing agency in Munich, we have valuable expertise in the field of podcasts as well as contacts to podcasters who we are happy to put you in touch with on request.

Our communications agency in Munich is ready to assist you with questions about planning and implementing your company’s own podcast. Talk to us about the options this marketing trend offers and generate audio and video formats that will stay in the minds of your prospects and customers.

Would you like a free and non-binding consultation? Get in contact.