Good content marketing is a masterstroke in online marketing for successful marketing strategists. Even in 2022, it remains an essential component for individually guiding the target audience throughout the entire customer journey while continuing to enhance brand awareness. Our full-service agency team has described the developments in content marketing for this year in this article. As in every year, there are already clear trends in content marketing for 2022, some of which may already be familiar to you and that you should continue to push forward.

1. Deepen your social media marketing

Social media marketing is already an integral part of your online marketing strategy? That's great! However, in this approach, it's about focusing on your social media channels and showcasing clear, well-prepared expertise that your competitors in the market don't offer.

Look for content that builds lasting trust with your target audience and ensures that they follow your brand with conviction. You should also reuse content in different formats to offer insights and meet each individual exactly where they are in terms of their knowledge and customer journey.

This can include infographics and texts as well as videos or podcasts. Keep in mind that your audience does not want to see a “glossy advertising video,” but rather content that is authentic, helps solve problems, or simply makes life better.

2. Continuously develop your content strategy

A good concept is essential in online marketing, but even the best strategy is of little use if it stagnates and isn't continuously developed.

To deepen your social media marketing activities, as described in point 1, you should work with a constantly evolving content strategy.

Rely on predictive technologies that anticipate consumer trends in real time and help you develop strategies that can keep pace.

Services like Google Trends support you in this. Here, you can not only search for topics that interest the world, but also get an overview of current search terms, filtered by countries and related subregions. Additionally, you have the option to view related topics and similar search queries that are currently in high demand. This provides valuable insights to continually adjust and develop your content strategy.

3. Promote community spirit

Demonstrate a genuine commitment to the community. Surveys show that consumers have a heightened sense of community, particularly during the pandemic, but also due to global uncertainties such as wars. Companies can tap into this need by providing groups and building meaningful relationships with their customers, for example in online communities.

Community building can help your brand stand out from the competition, provide helpful tips, and encourage consumers to interact with each other.

To do this, occupy a niche that may not yet exist on the market and offer your target group the option of contacting your company at any time. If customers know that you are genuinely interested, this creates a high level of customer loyalty.

CONCLUSION: Demonstrate customer focus and strengthen the sense of togetherness!

In 2022, online marketing will continue to focus on individual, personalized experiences as an integral part of content marketing strategy.

You should place particular emphasis on genuine human connections that strengthen the community and help your consumers develop a shared social awareness.

You've got all the basics down and are looking for some energetic support to go with it?

Our agency is your go-to partner for targeted online marketing. We look forward to a personal conversation with you!