In 2023, online marketing will become increasingly challenging in a market environment marked by high inflation, supply chain restrictions, growing uncertainty, and rising energy costs. Businesses may need to adjust to leaner budgeting and adapted market strategies, focusing particularly on creating suitable synergies. Therefore, it is crucial to focus on the right online marketing trends. Our online marketing team in Munich presents the most promising developments.

Trend 1: Use of artificial intelligence (AI)

In 2023, the use of artificial intelligence (AI) in marketing will evolve significantly and play a crucial role, particularly in SEO optimization, chatbots, and personalized customer communication.

Currently, ChatGPT in online marketing is particularly on trend. Unlike previous systems, this solution is not limited to simple question-and-answer capabilities but continuously learns as artificial intelligence, finds new solutions, and allows users to ask follow-up questions. This enables complete communication, which can be used for FAQs and other scenarios.

Trend 2: Metaverse

Metaverse is also referred to as Web 3.0 and serves as an umbrella term for digital and three-dimensional immersive worlds where people interact and collaborate individually. Simplified, the Metaverse can be understood as the extension of the real world with a digital world.

On this basis, 2023 will see the emergence of numerous highly customized online marketing options that companies can apply in a targeted and coordinated manner to attract prospective and existing customers and create unique brand experiences.

Trend 3: Retail media

More than half of the products on the internet are no longer searched for using traditional search engines, but directly in online shops.

Retail media offers a sustainable method for establishing a direct connection to products when customers are already searching for products and are in an online shop. Thanks to high visibility and with just one click, customers can easily find what they are looking for and complete their purchase.

Trend 4: Shoppable posts

Shoppable posts are social media posts whose content is directly linked to a purchase offer.

Shoppable posts play a central role in online marketing, as they serve as door openers for companies to sell directly on social platforms and offer customers an easy and convenient way to discover and purchase products on Instagram, for example.

Shoppable posts not only spark interest, but also offer an immediate purchase option via an active call to action.

Trend 5: Video marketing

Not entirely new, but still a rapidly growing trend is video marketing. Through dynamic content, emotional images and stories can be conveyed, making the message particularly authentic.

Video marketing is an ideal complement to other online marketing formats and can be customized for integration into websites or social networks to engage customers at the point of interest.

Trend 6: Hyper-personalization in email marketing

As a newsletter agency, we know that not only newsletter design but also strong personalization will continue to be trends in online marketing in 2023.

Personalization goes far beyond addressing customers by name or offering vouchers tailored to their last purchase.

It's about knowing your customers well and using specific info, like when someone leaves stuff in their cart, for marketing and sending out newsletters that make it easier for them to decide to buy.

Trend 7: Erstanbieter-Daten

In our online marketing agency, we cannot avoid the topic of the post-cookie era. We assist businesses in preparing their marketing for the phasing out of third-party cookies and focus on highlighting other opportunities.

CRM-based targeting and measurement will play an increasingly important role in this context in 2023. Here, for example, not only website registrations and landing pages can be used as valuable data sources, but also social media profiles.

Trend 8: Marketing and sales joining forces

Another development in online marketing is the convergence of departments such as marketing and sales. Especially in difficult market times, interaction and the alignment of data and targets across different departments is particularly crucial in order to achieve common corporate goals in a lean and cost-efficient manner.

Conclusion: Online marketing trends for 2023

This year, online marketing trends will be more influenced by the current economic and geopolitical situation than in the past. However, with the right measures, trends in 2023 can be effectively combined to ensure market success in the future. We won’t leave you alone in selecting the right online marketing trends. Contact the colleagues from our full-service agency in Munich and find out in a personal conversation which developments you can leverage for your business marketing.