Domain

A domain is the unique address of a website on the internet. It consists of a freely chosen name and a domain extension (e.g., .com, .de, .org) and serves as a user-friendly alternative to the numerical IP address of a server.

Each domain consists of several parts. For example, www.beispiel.de is made up of the subdomain ("www"), the domain name ("beispiel"), and the top-level domain (TLD) (".de"). Choosing an appropriate domain is crucial for brand building, SEO, and recognizability.

An example: An online store for sustainable fashion chooses the domain greenfashion.com to clearly position its brand. A memorable and short domain improves search engine discoverability and enhances the user experience.

Domains can be purchased through registrars or web hosting providers. A strategically chosen domain significantly contributes to a website's visibility and credibility. It is especially important to choose an easy-to-remember and search engine-friendly address to benefit from better rankings and higher traffic in the long run.