E-Book

An e-book is a digital book read electronically and has established itself as a versatile format in online marketing. Companies use e-books to cover complex topics in depth, provide valuable information, and engage potential customers with high-quality content.

Compared to traditional print books, e-books offer the advantage of easy distribution and consumption—such as downloads on the website or via email. They are especially suitable for lead generation because users often leave their contact details to gain access to the e-book.

An example: A marketing company creates an e-book with practical tips on search engine optimization. Prospects download the book to explore the topic in depth and become qualified leads who can later convert into customers.

The great advantage of e-books lies in their depth and added value. They provide space for detailed explanations, case studies, and practical guides—content often too limited in short blog articles or social media posts.

For companies, e-books are an effective tool to demonstrate expertise, build trust, and strengthen the connection with their target audience. Through targeted promotion and strategic use within the customer journey, valuable contacts can be generated and long-term customer relationships fostered.