The developments and related news about artificial intelligence and Open AI, as well as their impact on our future everyday life and professional world, are coming thick and fast. Currently making waves is the so-called GPT-3, the third-generation Generative Pre-Trained Transformer—a neural network-based machine learning model that trains itself using data from the internet and is capable of generating any form of text. Our Online Marketing Munich team has taken a closer look at Chat GPT for you and summarized our most important insights.

What is Chat GPT?

Chat GPT is an artificial intelligence-based text dialogue system developed by Open AI. Chat GPT 3 was launched at the end of November 2022 and has been generating enormous attention ever since.

The project has attracted more than 1 million users to date and is capable of mimicking human conversation and developing it automatically. The company behind Chat GPT, Open AI, was co-founded by Elon Musk and Sam Altman and offers developers a license to use the associated technology, which is based on Open AI's GPT-3 language model.

Among others, Dall-E makes use of this. It is a 12-billion-parameter version of GPT-3, trained to generate images from text descriptions using a dataset of text-image pairs.

What role does Open AI play for Microsoft?

Microsoft is investing billions in this venture to strengthen its ties with Open AI. It plans to offer Open AI's AI in its products for consumers and businesses. It also plans to develop new products based on the technology, including Microsoft's Azure Open AI Service. This will give developers the option of using AI applications through direct access to Open AI offerings. Azure plans to run all Open AI workloads in research, products, and API services.

With the involvement of Microsoft, speculation is growing that the potential of artificial intelligence is so immense that market players like Google with their search or strategies in online marketing, as well as copywriters, could be displaced in the future.

Opportunities and potential limitations of Chat GPT

Chat GPT impresses with its ability to automatically generate large amounts of relevant and sophisticated text from even the smallest input texts. This enables the chatbot to conduct human conversations, provide valuable information, answer questions specifically, or simply entertain.

Unlike the familiar Google search, users do not have to search through lists and documents, but receive complete answers. These are based on the training data and computing power of Chat GPT.

Chat GPT can generate solutions to complex programming questions or independently create specialist articles on any topic. This could mark the beginning of a major development for online marketing agencies, bringing fundamental changes to the world of work and the customer journey.

Renowned experts such as Patrick Glauner, professor of AI at Deggendorf University of Applied Sciences, see great potential in Chat GPT. However, data quality often remains questionable. Many job profiles will certainly change, and faster content will form the basis that people will continue to refine. Prof. Glauner is convinced that human intelligence and empathy cannot be completely replaced as long as AI does not fully imitate the human brain. But is that even the goal?

Conclusion: How will AI change our world?

Wir können uns nur die Tendenzen anschauen, eine zuverlässige Vorhersage der Zukunft ist natürlich auch für die Spezialisten unserer Full Service Agentur nicht möglich. KI (Künstliche Intelligenz) hat zweifelsfrei ein Niveau erreicht, menschliche Dialoge und Content zu optimieren sowie Fragen zu beantworten, ohne dass die Ausgabe hölzern oder gescriptet erscheint. Welche Potentiale aber in Zukunft damit einhergehen, bleibt weiter spannend. Gern berät Sie unser Online Marketing München Team zu den derzeitigen Möglichkeiten rund um Artificial Intelligence und einen smarten Einsatz im Online Marketing.