ChatGPT is currently an unavoidable topic. We have already discussed it in our blog post "How Artificial Intelligence (AI) Will Influence Our Future and Work." It is a natural language processing model based on artificial intelligence (AI) developed by OpenAI. The chatbot answers questions, continuously learns, and can be applied in a variety of use cases, including information retrieval, support, and online marketing. Our colleagues from the online marketing agency have closely examined the possibilities of ChatGPT.

ChatGPT at a glance

ChatGPT is an advanced chatbot system based on a generative and pre-trained transformer model that is currently in the research phase. It is designed to provide AI (artificial intelligence) with important information. For this reason, it is currently available free of charge and without restrictions.

Unlike traditional chatbots, which are limited to predefined question-and-answer options, ChatGPT continuously learns and can also answer complex questions.

Artificial intelligence is capable of enabling queries, recognizing its own errors, rejecting inappropriate questions, and performing complex tasks such as correcting grammatical errors or summarizing complex texts.

Examples of use in online marketing

Due to the immense potential of ChatGPT, AI can be applied in various areas of marketing in general, and specifically in online marketing.

The exact application depends on the needs and goals of a company and can be adjusted or changed at any time upon request. Current online marketing trends, such as increasing personalization and 24/7 availability, also play a central role. Our full-service agency team has compiled some options here:

ChatGPT for presentations and product demonstrations

The chatbot can be used to create interactive presentations or demos that simulate a personal conversation with a virtual salesperson.

The solution acts as a virtual assistant, answering users' questions or providing further information at the right place.

Simple product demonstrations can be automated with AI by providing ChatGPT interactive tutorials or simulators that are controlled by the user and questioner.

In a further step, ChatGPT is able to generate simple presentations by collecting essential information and making it available.

ChatGPT for marketing campaigns

ChatGPT can be used to develop personalized chatbots for marketing campaigns that not only address potential customers directly, but also encourage them to make a purchase.

The solution enables personalized interaction with customers by providing automated responses to questions in real time, processing inquiries, and guiding potential customers based on data and preferences.

In addition, ChatGPT can also be used as a virtual assistant for organizing and monitoring marketing campaigns.

ChatGPT in customer support

ChatGPT can be used as virtual customer support to answer customer questions and concerns quickly and efficiently.

In particular, to support customer service in their work by automatically answering simple and frequently asked questions, allowing support colleagues to focus on complex tasks.

This approach optimizes response times and reduces effort.

ChatGPT for content generation

ChatGPT can be used as a tool in the content creation process around the Content to support the work of marketing experts and copywriters in terms of efficiency and productivity.

AI can be used, for example, to automatically generate content such as texts, headings, paragraphs, or product descriptions.

With ChatGPT, companies are able to accelerate their content production and initiate new creative online marketing trends.

ChatGPT for SEO optimization

Artificial intelligence can also be used in online marketing in the field of SEO optimization. It enables the automatic creation of keyword texts or product descriptions and supports content creation.

At this point, it is particularly important for optimal SEO performance that a marketer manually reviews the content and adapts it to the requirements of search engine algorithms and the target audience.

Conclusion: AI for your business

In the field of online marketing trends, ChatGPT is definitely one of the exciting topics you should keep an eye on.

In this context, however, you should also take into account the concerns of your employees, who may be worried that their jobs will be replaced by artificial intelligence in the future.

We support you in online marketing and show you ways to implement artificial intelligence in your company—not to replace the valuable work of your employees, but to support them efficiently and sustainably.