Instagram is becoming an SEO channel: Google now tracks Posts and Reels
Instagram SEO wird messbar: Erfahre, wie Du Posts und Reels mit der Google Search Console analysierst und für deine Content-Strategie nutzt…
Wenn Google keine Klicks mehr bringt: Was Unternehmen jetzt tun müssen
Find out how GEO, AI search and zero-click searches are transforming digital visibility, and which strategies will strengthen your brand’s position in the purchasing decision-making process…
Labeling AI-Generated Images: What the EU AI Act Requires
When Do You Need to Label AI-Generated Images? Find out how Article 50 of the EU AI Act classifies deepfakes, AI avatars, and altered marketing content…
The hidden security risks of AI-powered marketing tools
AI marketing tools boost efficiency but also create new security risks. Learn how to prevent data breaches, prompt injection, and AI phishing…
Google AI Overviews reach 2 Billion users—Why companies need to act now
Google AI Overviews are changing rankings, clicks, and SEO metrics. Learn how to optimize your content for AI search and boost your visibility in the long term…
The "Cancel Button" Is Now Mandatory: What Companies Need to Know
Starting in June 2026, many digital B2C services will be required to provide a "Cancel" button. You'll learn which contracts are affected and how to implement this requirement…
Tracking AI Visibility: Understanding new SEO metrics
AI visibility is becoming the new SEO currency. Find out which metrics, prompts, and tracking methods matter most for Google, ChatGPT, and AI searches…
AI TikTok Generators: 10 Tools for Social Videos
AI TikTok generators save time on scripting, editing, and voiceovers. Discover 10 tools for better social videos and smart campaigns…
GPSR: What E-Commerce Retailers Need to Know Now
The GPSR applies to product pages, labels, and e-commerce processes. Find out what obligations online retailers need to be aware of now…
E-Mail-Marketing: Warum der Kanal oft unterschätzt wird
Email marketing remains a powerful channel for building direct customer relationships, collecting first-party data, and fostering long-term customer loyalty. This article explains why modern email strategies offer far more than traditional newsletters…
