Domain Authority (DA)

Domain Authority (DA) is a metric developed by Moz that indicates the likelihood of an entire website ranking well in Google search results. The value ranges from 1 to 100, with a higher number signaling stronger authority and better ranking potential.

The DA is determined by various factors, including the number and quality of incoming links, the overall link structure of the domain, and the content relevance of the website. It differs from Page Authority (PA), which focuses on the ranking strength of individual subpages.

An example: An established news site with many high-quality backlinks and regularly updated content has a higher Domain Authority than a newly launched blog. Websites with high DA are more likely to appear in the top positions of search results, especially for competitive queries.

Although Google does not directly use DA for ranking, it is a useful metric to assess a website's SEO strength. Targeted improvements through high-quality content, link building, and technical optimizations can lead to a higher Domain Authority and better rankings in the long term.