Reach

Reach in marketing refers to the number of people reached through an advertising campaign, social media post, ad, or other marketing activities. It indicates how many people come into contact with a particular message, regardless of whether they respond to it or not.

A key aspect of reach is measuring the potential target audience. Reach can be measured in different ways, depending on whether it is digital media, television, radio, or print media. In digital marketing, reach is often measured by the number of unique users who have seen a piece of content.

Another important aspect is the distinction between organic and paid reach:

Organic reach includes the number of people who see content without paid promotion, for example through post sharing or search engines.

Paid reach, on the other hand, refers to the number of people who see an ad or post because money was spent on its distribution.

Example: A company publishes a post on its Facebook page. The reach of the post indicates how many individual users saw this post in their news feed.

In summary, reach is an important marketing metric that indicates how many people are reached with a particular marketing message. High reach is often a goal in campaigns, as it increases brand visibility and potentially leads to more interactions, customer inquiries, and sales.