Schema Markup

Schema Markup is a special type of structured data code embedded in the HTML source code of a website to provide search engines with additional information about the page content. These markups enable search engines to better understand the content and display it in search results as enhanced presentations such as rich snippets.

Schema.org, a joint project by Google, Microsoft, Yahoo, and Yandex, provides a standardized vocabulary catalog that allows various types of content—such as products, events, reviews, or organizations—to be described precisely.

An example: An online shop uses schema markup to tag product information such as price, availability, and customer reviews. As a result, these details appear directly in Google search results under the respective listing, increasing visibility and click-through rate.

The great advantage of schema markup lies in the improvement of search result presence and user experience. Websites with correctly implemented structured data can be highlighted by search engines with additional elements, increasing user attention and the likelihood of a click.

For website operators, schema markup is an important tool to improve discoverability and optimize performance in search engines. Through targeted use of structured data, content can be communicated more clearly and visibility can be sustainably increased in the increasingly competitive search environment.