Yahoo Gemini

Yahoo Gemini, now known as Verizon Media Native Ads, is an advertising platform that enables businesses to run native ads and search engine advertising across a network of websites and apps. The platform combines the reach of Yahoo, AOL, and other partner sites to help businesses target their audiences effectively.

A core feature of Yahoo Gemini is the integration of native ads. These ads blend seamlessly into the design of the platforms where they appear, resembling organic content. This increases the likelihood that users will notice and interact with the ads without perceiving them as intrusive.

Another advantage is the targeted delivery of ads. The platform leverages demographic data, interests, locations, and device information to serve ads to the most relevant target audiences. This enables advertisers to manage their campaigns effectively and achieve optimal performance.

Example: A travel agency could use Yahoo Gemini to place native ads for vacation deals within articles about travel tips. These ads would visually and contextually match the article, increasing the likelihood that interested readers would click on them.

Yahoo Gemini provides businesses with an efficient way to reach users across multiple platforms through native advertising and search engine ads. The combination of reach, engaging integration, and precise targeting makes the platform a valuable tool for targeted advertising campaigns.

 

Glossary