Brand Logo und Brand Name

A brand logo is a visual symbol that represents a company or a brand. It can consist of a word, an image, or a combination of both elements. The goal of a brand logo is to make the brand easily recognizable and memorable so that it stays in the customers’ minds.

The brand name refers to the name of a brand or company. It should be concise, easy to remember, and, combined with the brand logo, convey a strong brand image. Brand logo and brand name are central components of the brand identity and must be carefully chosen to clearly communicate the company message and successfully position the brand.

Importance in online marketing

In online marketing, brand logo and brand name play a key role. They are used on the company website, in social media, online ads, email campaigns, influencer marketing, and landing pages to present the brand consistently and recognizably.

A consistent presentation of brand logo and brand name across all digital channels strengthens brand perception, builds trust with the target audience, and increases customer loyalty. A strong brand boosts the willingness to recommend and the likelihood of repeat purchases.