Pay-per-Download

Pay-per-Download is a billing model in online marketing in which advertisers only pay when a user actually downloads a file, app, or digital product. This model ties the cost directly to a clearly measurable user action and is often used for software downloads, e-books, or mobile applications.

Unlike Cost-per-Click (CPC) or Cost-per-Impression (CPM), costs are only incurred when a concrete download occurs — increasing the efficiency and precision of the campaign. Companies can thus ensure that their advertising budget is invested directly in qualified users who show genuine interest in the offer.

An example: A fitness app provider runs online ads that encourage users to download the app. Billing only occurs when a user actually downloads and installs the app on their smartphone.

The advantage of Pay-per-Download lies in the precise performance measurement and budget control. Advertisers minimize wastage because they only pay for actual downloads. At the same time, this model enables a clear attribution of marketing activities to specific user behavior.

For companies distributing digital products, Pay-per-Download is an efficient way to increase reach and attract qualified users. Through targeted targeting and appealing advertising materials, the conversion rate can be increased and the investment optimally utilized.