Shoppable Pin

A shoppable pin is a special format on Pinterest that allows users to purchase products directly from a pin. Instead of only providing inspiration, shoppable pins link visual content with a direct purchase option.

In contrast to traditional pins, shoppable pins include additional product information such as price, availability, and a link to the online shop. This significantly shortens the path from discovering a product to making a purchase.

An example: An interior brand showcases a living room design on Pinterest. When a user clicks on the couch in the image, they immediately see the price and can order the piece of furniture directly.

The advantage of shoppable pins lies in the combination of inspiration and commerce. Users discover products in the context of appealing images, while companies increase their reach in a purchase-oriented environment.

For brands and online shops, this format is an efficient way to engage in social commerce. With shoppable pins, visual content can be turned into direct sales, seamlessly shortening the customer journey.