OpenAI announces the release of GPT-4. The artificial intelligence ChatGPT broke all records in its previous version and surpassed 1 million users in the first week after launch. Our online marketing agency specialists have examined all the new features of GPT-4 and summarized the most important points for you at a glance.

What does GPT 4 offer?

According to OpenAI, the application has been completely redesigned over the past two years and optimized across the entire deep learning stack. ChatGPT and the Dall-E software, which generates images from text prompts, are based on the previous GPT generation.

The previous test run, GPT 3.5, helped to fix errors and bugs and improve the theoretical foundations to ensure stable performance of GPT 4.

The particularly interesting new feature is that GPT-4 is now capable of processing images as input. The artificial intelligence can not only describe what is seen in an image but also make classifications and interpretations.

This feature is not limited to memes and simple photos, but can also be applied to diagrams and entire scientific papers entered as PDF files.

In addition, the character limit of the input field has been extended to up to 25,000 characters to allow users to enter longer input texts.

What new dimensions does this open up in online marketing?

GPT-4 opens up numerous new options in online marketing to support marketing teams in businesses and make their work more efficient.

In our blog post ChatGPT in online marketing, we have already explained how AI is suitable for presentations and product demonstrations, marketing campaigns, customer support, content generation, or SEO optimization.

With the new version GPT 4, users can benefit from general guidelines regarding the tone and style of content, enabling them to generate even more appealing content and personalize customer communications.

Online marketing experts, for example, now have the option to provide images and PDF documents as input and, using GPT-4, receive not only descriptions but also full analyses and reports. These professional or academic contents can then be used for product information, email marketing campaigns, or even on websites and social media.

It is also worth noting in this context that Microsoft has been using GPT 4 in its Bing search engine for several weeks now. This opens up further possibilities.

Revolutionary search experiences are likely to emerge, offering entirely new creation, chat, and composition options. Users are already excited about use cases like the Celebrity Mode, where the artificial intelligence GPT-4 provides a chat that imitates a celebrity, giving the feeling of personally chatting with them.

Be cautious with supposed “facts” from GPT 4

GPT 4 is undoubtedly a milestone and can open up interesting horizons for companies. GPT technology is based on the collection of large amounts of text and image data, which the software uses to create sentences that are almost indistinguishable from those written by humans.

The program estimates which words could follow in a sentence. However, this basic principle also carries the risk that the software will “hallucinate facts,” as the developer OpenAI describes it.

In other words, it may happen that the software provides incorrect or misleading information due to a lack of human judgment or the presence of inaccurate or incorrect data.

GPT 4 does not provide reliable input, especially for newer world knowledge and events after September 2021, nor does it learn from previous conversations.

For this reason, it is crucial for marketing strategists to carefully scrutinize all results and insights gained via GPT 4 and verify their accuracy.

In summary: Applying GPT 4 in your company

In addition to the Bing search engine, which uses GPT 4, companies have the option to try out the new version of ChatGPT, which has been available with GPT 4 since March 14.

However, there appear to be some limitations. Users report that they are unable to upload images in the free version.

This feature may initially only be available with a ChatGPT Plus subscription. In addition, developers can sign up for a waiting list to use the OpenAI API with GPT 4.

Do you have questions about use cases of artificial intelligence (AI) in your company? Our full-service agency is happy to offer a personal exchange on this exciting topic.