Paris 2024 Olympic Games: Brands and their strategies

The Olympic Games not only showcase top athletic performances but also feature innovative marketing and sponsorship strategies. These strategies offer companies worldwide a unique platform to present their brands and reach a global audience. Here is an overview of the key aspects and strategies shaping the marketing landscape of the 2024 Olympic Games in Paris.

The biggest brands

The 2024 Olympic Games have attracted a wide range of global and local partners showcasing a variety of products and services. Worldwide Olympic Partners include heavyweights such as Airbnb, Alibaba, Allianz, Coca-Cola, Intel, Samsung, and Toyota. These companies are using the Games to strengthen their brands through extensive marketing campaigns and sponsorship activities.Nike is planning its largest media spend for the Paris 2024 Games. Nike recently unveiled its uniform collection for track and field. They want to position themselves as a leading provider of sportswear. They also want to emphasize the quality of their products.

Innovative advertising campaigns

The Paris 2024 Games have spawned unique advertising campaigns. These campaigns support branding and promotion. The official posters were published in a “diptych” format. They represent both the Olympic and Paralympic Games. This format highlights the connection between the two events. The posters feature iconic Parisian landmarks and sports illustrations, portraying the city as a stadium and capturing the atmosphere of the Games. Another notable example is Samsung's “Open Always Wins” campaign. This campaign uses the official slogan of the Games, “Games Wide Open,” emphasizing openness and inclusion as core values.

Sustainability and technology

Sustainability is a key theme of the Paris 2024 Games, and organizers are committed to minimizing environmental impact. They also want to promote sustainable practices. Abatable, a leading provider of carbon market solutions, is supporting the Games in this endeavor. They are helping to implement climate protection projects and also promoting biodiversity. Technology also plays a crucial role, and Tonomus, NEOM's technology and digital company, is a prime example of this. They are integrating advanced technologies to create a sustainable and connected future. These technological partnerships and innovations will also be showcased at the Olympic Games.

Influence and reach

The Olympic Games offer brands an unparalleled opportunity to reach a broad and engaged audience. According to data from SponsorPulse, the Summer Olympics reach over 108 million people worldwide in the US alone. This therefore represents a significant opportunity for brands to capture the attention of their target groups while strengthening their brand presence.

Conclusion

The 2024 Olympic Games in Paris are both a major sporting event and a significant marketing occasion. Strategic partnerships shape the Games, and innovative advertising campaigns also play an important role. In addition, there are sustainable initiatives that highlight the importance of the Games. Together, these factors make the Games an outstanding platform for brands to strengthen their presence and connect with a global audience.Sources:

https://parisgameslive.com/sponsors/

https://www.sponsorpulse.com/insights/olympic-sponsors-racing-for-gold-in-paris-2024

https://www.kimp.io/paris-2024-olympics/

https://olympics.com/en/paris-2024/committee/games-stakeholder/partners

https://www.neom.com/en-us/newsroom/tonomus-launch