The digital age is already here and continues to progress – but how well are companies really prepared for digitalization? Today, you can no longer avoid topics like SEO (search engine optimization), SEA (search engine advertising), content marketing, email marketing, social media, display advertising, or affiliate marketing. However, surprisingly many SMEs and even large corporations are still poorly prepared for digitalization in practice. At our full-service agency in Munich, we took a closer look at the background, showing you what matters in digital marketing and how the implementation of online marketing can look like.

What are the advantages of digitization?

This enables companies to work completely independently of time and location, allowing them to hold meetings and work from home, among other things. This makes time management very flexible, allowing employees to organize their working hours freely and thus achieve an optimal work-life balance.

Digitalization, with the help of selected online marketing strategies, enables significantly greater reach, including through social networks. Potential customers can now be reached not only through traditional offline media but also through various online marketing measures, such as your company website, personalized email marketing, and customized ads.

Targeted online marketing not only optimizes business processes, but also allows customer-specific offers to be shared via various online channels, enabling high levels of customer satisfaction and loyalty.

What is digital marketing?

The term “digital marketing” is an umbrella term for computer-based solutions and technologies that enable the planning, execution, and monitoring of online marketing activities.

In practice, digital marketing is often equated with online marketing, as the majority of activities take place on the Internet or via mobile devices.

What challenges do companies face in online marketing?

When it comes to digitalization, it is crucial for companies to have a clear overview of the tools they use and their efficiency, and to ensure that all collected data is properly recorded and documented.

In practice, many companies currently still have significant gaps in their data collection and usage. Advertising and online marketing activities are often carried out by external providers and software solutions that do not offer the necessary transparency regarding the actual advertising effects. This makes it difficult for many organizations to fully exploit existing potential and systematically improve their offerings and customer service.

It is important to develop your own online marketing strategies and implement the consolidation of first-party data. This is especially true in regard to the so-called touchpoints, where potential customers interact with the company online, combined with the phasing out of third-party cookies starting in 2023. Only with sophisticated strategic and operational measures and personalized user engagement can a unique and positive customer experience be implemented in the long term.

Focus on digitalization: Fit for online marketing

No matter when SMEs engage with the topic of digitalization, they will ultimately have to initiate the process. This will help relieve the daily business operations, enhance productivity, and also improve customer service and the implementation of a unique customer journey.

The sooner you align yourself with digitalization, the faster you will be able to reap the associated benefits. Together with our online marketing agency in Munich, you have the opportunity to develop suitable strategies.

We look forward to your collaboration with our full-service agency in Munich. Feel free to contact us by phone at: +49 89 244 182 340.