Website relaunch with an agency: How to future-proof your website

A website relaunch means much more than just a new design, as it requires a well-founded strategy. Visibility, technical structure, and user experience all play a decisive role in digital success.

Companies benefit most when they carry out the relaunch together with an experienced full-service agency. This not only results in a modern design but also a well-thought-out combination of SEO, UX, and performance marketing. In addition, targeted email marketing and consistent communication ensure long-term success in online marketing.

Why a website relaunch is necessary

Outdated design, slow loading times, or poor rankings reduce a website’s competitive impact over time. Technical limitations also lead to users bouncing and the digital offering failing to convince.

A relaunch is often necessary when a rebranding is planned or new target audiences are to be addressed. Switching to a new content management system can also make this step necessary. Regardless of the reason, it presents an opportunity to strategically realign the entire online presence.

The advantages of using an agency for a website relaunch

A professional agency combines experience and expertise, ensuring websites are not only visually appealing but also successful. Here are some key advantages:

• Online marketing expertise: Whether it's SEO, SEA, or social media marketing – an agency integrates all disciplines into a cohesive overall concept.
• Technical know-how: From selecting the right CMS to optimizing loading times and mobile performance – technical errors are avoided.
• Strategic thinking: The new website is aligned with clearly defined goals, target audiences, and KPIs.
• Comprehensive support: From analysis to design and content, all the way to go-live and beyond – everything from a single source.
• Reliable processes: Proven workflows, transparent communication, and structured project management ensure planning reliability.

The typical project process – structured for success

A successful website relaunch is not a matter of chance but follows a clearly structured roadmap. This takes into account all phases of the project:

1. Strategy and goal definition

The agency analyzes the current website, defines clear goals, and also evaluates the competitive landscape. At the same time, it develops a detailed roadmap to implement the relaunch in a structured way. From the outset, it defines relevant KPIs such as visibility, loading times, and conversion rates.

2. Concept and planning

Based on the strategic goals, the agency develops a structured sitemap and a clear navigation logic. It also creates wireframes and a well-thought-out UX concept to ensure optimal user guidance. The goal is to make the website intuitive and user-friendly.

3. Content strategy

A content audit reveals which content should be retained, adapted, or created from scratch. Content migration is planned early to ensure nothing gets lost. Redirects are carefully set up to avoid jeopardizing existing SEO rankings.

4. Design and development

Aligned with your corporate design, a modern, responsive web design is created with a clear visual concept. The technical implementation is search engine optimized and focuses on performance and user-friendliness. All functions are thoroughly tested to ensure the website runs smoothly on every device.

5. Launch and support

After an intensive testing phase, the new website goes live and is closely monitored. The agency analyzes initial user data, identifies weaknesses, and quickly resolves potential issues. Even after the launch, it remains involved, continues to support the project, and ensures ongoing optimization.

SEO during relaunch – a must, not a nice-to-have

Especially during a relaunch, there is a risk of losing important Google rankings if SEO is not taken into account. That’s why it’s crucial to strategically integrate search engine optimization from the very beginning:

• Structured redirects (301 redirects)
• Optimized metadata
• Technical SEO factors such as loading times, mobile optimization, Core Web Vitals
• Content optimization and keyword strategy
• Indexing control via robots.txt, sitemap, and canonicals

An agency with SEO expertise doesn’t treat these points as an afterthought but as an integral part of the relaunch.

What you should look for when choosing an agency

Not every agency is suited for a complex website relaunch. These criteria can help guide your decision:

• Proven experience with similar projects
• Expertise in SEO, SEA, UX, and web development
• Clear communication, structured processes
• No standard solutions, just personalized advice
• Willingness to undergo training and enter into long-term partnerships

Also, ask critical questions:

• How is visibility on Google maintained during the relaunch?
• What systems, tools, and methods are used?
• Is there good quality assurance?
• Who is the contact person – even after go-live?

Checklist: How to successfully relaunch your website with an agency

1. Define goals and target audiences
2. Conduct a status analysis of the existing website
3. Select a competent agency
4. Establish a project plan and timeline
5. Plan content audit and SEO migration
6. Align UX and design concept
7. Oversee technical implementation
8. Run tests and gather feedback
9. Accompany the launch with monitoring
10. Ensure continuous optimization

Conclusion

A professional website relaunch is not a risk, but a major opportunity for your digital advancement. Take this step together with an experienced agency to strategically enhance visibility, technology, and design. At the same time, you gain a long-term edge in the digital competition.

As a full-service agency, we support you from the very beginning with online marketing, email marketing, and a well-thought-out performance strategy. We also contribute our technical expertise to ensure your relaunch remains successful in the long term.

Are you planning a website relaunch?

Then talk to us and start a project that is convincing today and remains measurably successful tomorrow.

Contact us now