Social media marketing is no longer a fleeting trend but has become an integral part of online marketing strategies for small and medium-sized enterprises. Various social networks like Facebook, Twitter, Instagram, TikTok, as well as LinkedIn and XING, are ideal for engaging with the target audience in real-time and promoting your offerings. Our full-service agency in Munich is taking a closer look at the benefits of social media marketing for SMEs and summarizing the key advantages for you.

1. Optimizing discoverability

With social media marketing, you don't have to wait for your target audience to find you solely through good search engine marketing. You can also ensure that social networks drive traffic to your website.

Platforms like Facebook and TikTok are ideal for sharing information about your products and individual content marketing via influencers. This is possible because your social media profiles are easily discoverable in search engines like Google within a short time.

In addition, your target group will find you directly in the networks via your own algorithms, where you can build your own community and guide them to any landing page on your website at any time with relevant posts, links, and promotions.

2. Direct line to prospects and customers

Social network users are interested in valuable information and smart image and video material. This is an ideal opportunity to leverage the viral effect and use well-thought-out content marketing to reach a broad audience exactly where they like to spend their time and consume content.

SMEs create a new post, and the community interacts with the company by liking, sharing, or commenting on the post. Friends, in turn, see this exchange and may also start engaging with the company and its offerings. Excellent conditions for sustainably increasing your own reach.

3. Effective remarketing

Also beneficial is the effect of social media marketing in the area of remarketing. With your SME, you don't have to wait until your prospects search for your products or services again. Instead, you can use remarketing ads to specifically target users who have already engaged with your offer but haven't made a purchase, encouraging them to take action.

However, it is important to consider the current rules around cookie tracking and e-privacy 2022. Our online marketing specialists at Media Beats are happy to assist you with advice and support.

4. Authentic recommendations

Users are constantly searching for recommendations from friends and other users about products, services, or local establishments online. An ideal option for SMEs to leverage this behavior and offer the relevant content.

This means that your followers can not only like your offer directly on social media, but also recommend it to others who may be interested.

Studies show that recommendations from acquaintances, but also from strangers on the internet, enjoy a particularly high level of trust. Your existing customers thus act as valuable brand ambassadors and promote sales.

5. Systematic image building

No matter how large your company is, social media platforms allow you to highlight its true character and unique features and present them in exactly the light you want them to be seen.

However, it is important that you always remain authentic and allow your target group a glimpse behind the scenes. This also provides an opportunity to break with tradition and implement a systematic image change.

6. Long-term customer loyalty

Regardless of which strategy you use and whether you work with a content marketing influencer, social media makes it much easier to maintain customer relationships and stay in constant contact with users.

This works especially well when you regularly offer content that is relevant to your target audience and encourages them to interact with you. Another advantage: If a post from your company is liked by a user, your next posts will continue to appear in their newsfeed, allowing you to automatically remind them regularly.

Our conclusion: Social media marketing is worthwhile for SMEs!

Marketing trends come and go, but social media marketing has already established itself as a staple in many SMEs and should not be missing from any business.

Make sure you do this regularly and authentically.

We would be happy to show you what details matter and what support is available for implementation. Simply contact us.