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Masthead Ads are an exclusive advertising format on YouTube, allowing brands to place their ad at the very top of the platform's homepage. This prominent ad format ensures maximum visibility as it appears as one of the first elements when users open the platform.

A key advantage of Masthead Ads is their extreme reach. Since they appear on YouTube's most-visited page, they can reach millions of users in a short period. This format is particularly suitable for large brands aiming to generate attention for product launches, events, or image campaigns.

Another feature is the visual impact. Masthead Ads typically consist of a large-format video that plays automatically without sound as soon as the page loads. Users can click the video to watch it in full length or respond directly to a call-to-action button, such as visiting a website.

Example: A film studio could use a masthead ad to promote the trailer of a new blockbuster. Through the prominent placement on the YouTube homepage, the trailer would immediately be presented to a broad audience.

Masthead ads are a powerful advertising format to broadly disseminate brand messages and achieve maximum attention. Due to their high reach and visual presence, they are particularly suitable for campaigns focused on branding and mass impact.