Push-Benachrichtigungen

Push notifications are short, direct messages that users receive on their smartphone, tablet, or desktop — even when they are not actively using an app or browsing a website. They serve to inform users in real-time about news, offers, or important information and to motivate them to interact.

In online marketing, push notifications are used to strengthen customer loyalty, increase traffic to websites, or remind users of abandoned shopping carts. Companies can personalize them individually and schedule their delivery precisely, which significantly enhances their effectiveness.

An example: An online shop sends a push notification with an exclusive discount code to users who subscribed to the newsletter to encourage them to revisit and make a purchase.

The advantage of push notifications lies in their high visibility and immediate reach. Since the messages appear directly on the lock screen or in the browser, they reach users even when they are not actively interacting with the brand.

For companies, push notifications offer an efficient way to deepen customer relationships and actively promote campaigns. Through smart segmentation and personalized content, they can target users specifically without being perceived as intrusive.