Relevance of website optimization

The importance of website optimization – how important is it really? In today’s blog post, we explain exactly this question to give you an optimal insight.
In inbound marketing (pull marketing), numerous possibilities around online campaigns are discussed that enable personalization and contribute to conversion rate optimization. Especially against the background that Google has already ended cookie tracking of advertising media, so-called third-party cookies (from third-party providers), and alternative tracking methods are becoming increasingly important.
Website optimization with topics such as page authority including keyword research or A/B testing often receives little attention. Through onsite optimization, you can tailor website content to your target group, which can be realized with first-party cookies. Of course, only on the condition that users actively consent to tracking. Good reasons for our Media Beats team, with a focus on online marketing Munich, to devote themselves to this topic.

Systematic Page Authority Optimization
When it comes to website optimization, it is good to know how authority is ranked in search engines. Suitable tools are offered by providers such as moz.com. OnePage and OffPage factors play a central role.

OnePage factors involve good content and relevant information, which, with the help of solid keyword research — for example, using the Google Keyword Planner — as well as ALT tags and other parameters, ensure that a large number of visitors come to the website and are convinced by the published content.

Off-page factors relate to your internet presence and the quality of potential backlinks, which are achieved through well-thought-out link building. Google uses these aspects to evaluate domain authority. If your company website contains backlinks with a high page rank, the page authority of your website will increase.

Page authority can be used to determine how trustworthy your own site is considered and the quality of the backlinks embedded there. Our online marketing Munich experts are happy to discuss with you in person how to generate high-quality backlinks in practice.

Sustainable A/B Testing
Leading websites of large corporations have one thing in common: they conduct continuous A/B testing. Different versions of website content are displayed to improve the user experience in the long term and optimize the conversion rate.

Conversion rate optimization involves generating inquiries, newsletter subscriptions, downloads, or direct purchases, for example. By testing different variants, you can find out which solution appeals most to your target group and achieves the best results.

For reliable results, it is important to analyze and prioritize A/B tests carefully. Various data sources and methods, such as usability tests, can be used in the analysis.

This is followed by prioritization, which considers parameters such as the number of users or the scope of implementation. Testing makes it possible to find out which personalizations are particularly effective for which users and which UX (User Experience) design is best suited for individual customer engagement.

User Consent
Whether you work with A/B testing or other methods, you need the consent of visitors. In practice, this is implemented via a consent management platform. This makes it possible to collect, manage, and document user data in compliance with GDPR.
In inbound marketing (pull marketing), the so-called "consent opt-in rate" plays a crucial role in successful website optimization. In this context, conversion optimizations that generate a high level of consent are useful. It is advisable to adapt the consent notices to the corporate identity and also improve the wording and consent request through A/B testing.

Future-Proof Machine Learning
Modern algorithms and automation processes help to advance website optimization. Through data science, you gain a better understanding of which measures are particularly user-friendly.

Interesting here are AI (artificial intelligence) approaches that deal with user recognition and the associated personalization, thereby increasing the conversion rate, or so-called recommendation engines that enable specific recommendations for individual products or content.

Conclusion: Driving Website Optimization in Your Company
Our full-service agency Munich has compiled a series of important tips that enable website optimization, provide real value to visitors, and pursue conversion optimization.

Reach your target audience individually and provide customized content and personalized offers.

Our specialists in online marketing Munich are happy to be available for a personal consultation.
Simply contact us online. You can reach us by phone, email, or online form.