SEO marketing ensures good visibility on the internet. Our online marketing specialists explain how you can achieve this visibility with helpful tips for successful SEO marketing.

A website can only be easily found if it is technically and content-wise flawless. Therefore, search engine marketing is an important strategy for success on the web. With search engine optimization, a website can be adjusted to achieve relevance for search engines. The goal is to achieve a higher ranking in search results. The foundation for this is information that solves the problem of the searcher. Therefore, the content must provide value to the reader. A website or online shop can only be visible if the search engine algorithm recognizes it well. This is why a website should meet the technical requirements of Google and other search engines. There are up to 200 ranking factors that are crucial for achieving a top placement in organic search results. Additionally, there are other factors outside the website itself.

A helpful way to keep track of everything is to use an SEO checklist. With a guide like this, you can implement the most important SEO measures in a structured and efficient manner.

On-page SEO checklist.pdf

How can the website be optimized?

There are two main subareas here: on-page optimization and off-page optimization. This allows the webmaster to directly influence the search results so that the website appears as high as possible.

On-page optimization

On-page optimization includes all measures that can be modified on the website. This includes content adjustments, link structure, and technical aspects. It's not only about the ranking, but also the user-friendliness of a website. Is everything easy to navigate, and can users find their way around the website or online shop with ease? Only a flawless and fast-loading website will lead to the desired results. This means you need to continuously work on your website, as Google constantly adjusts its algorithms. SEO marketing is not a one-time action but an ongoing process.

High-quality content is extremely important

Which on-page measures lead to success? First and foremost, the texts and content on the page are crucial. They must be unique, high-quality, and up-to-date. Outdated content is of no use to anyone. Always write for your target audience, not for the search engine. High-quality content achieves a good ranking because Google wants to deliver exactly what matches the search queries. Useful and entertaining information is becoming increasingly important. New content and information can regularly be published as blog articles. Search engines index current content more frequently than older information. Websites that never change eventually drop in ranking and disappear to the back pages of search results.

Combine text, images, and videos optimally

Your content should be unique and clearly distinguishable from the competition. What are you particularly good at? How do you stand out from the competition? You can't go wrong with tips and solutions to problems. Your texts should be clearly structured, without long walls of text. Interested readers usually skim the text before delving deeper. This also includes appropriate images, which should come from you if possible. Your own images work much better than purchased stock photos. If possible, use multimedia and add videos to break up the content.

Select keywords tailored to your target audience

To generate traffic on your website, choosing the right keywords is essential. You should align with the language of your target audience. Use only one primary keyword per content page. This should be placed in the headings and at the beginning of the text. Thanks to various tools, you can check what your target audience is searching for. The market offers many different SEO tools, some of which are even free, such as the Google Keyword Planner.

The right content management system

The technical side of a website is also important. Choosing an appropriate content management system that is easy to use helps here. Many systems are preconfigured so that technical adjustments are not difficult. The requirements are fast loading times and ensuring that the website displays well on all devices. Since many people access the internet via mobile devices, responsive web design is a must. Only use software that is up to date. A website that doesn't load quickly loses trust. Loading speed is a critical ranking factor for search engines. SEO marketing requires patience, as search engine optimization does not work overnight. It can take time before rankings improve, as Google initially examines websites cautiously. It may take three to six months before the homepage appears in top positions. If users keep bouncing off, the search engine notices this, and the page drops in rankings. Therefore, we must know what potential customers are searching for. To support this, there are numerous tools, such as:

• keyword analysis
• Ranking analysis tools
• Linkbuilding Tools
• Tools for technical analysis of a website

Website promotion on the Internet – off-page optimization

To be successful with SEO marketing, your website must be well known and easy to find online. On-page optimization alone is not enough. A homepage without links stands alone on the internet. Therefore, your website or shop must link to other sites. Links from other sites to your website are very useful. They are a clear recommendation.

The recommending page should be relevant to the topic. The strength and popularity of the linking website is the most important factor. Under no circumstances should you buy backlinks or engage in unnatural backlink building. Backlinks should ideally be set voluntarily. For example, a supplier could refer to your website as a contact. Off-page optimization improves your company's reputation and attracts relevant visitors from other websites.

Social Signals

Signals from social networks that link to your own website can have a positive effect on user frequency. These are usually user reviews, likes, or positive comments. You should therefore be active on social networks and promote your website there too.

Using Facebook, Instagram, or TikTok can be useful because your target audience is likely active on these platforms. Social networks offer many tools to narrow down the appropriate audience. However, you must adapt to the language and trends of these networks. The content should not be too sales-oriented. If you receive numerous links from social networks, it indicates relevance to search engines. To achieve this, your content must be popular and current. This requires intensive social media management.

Ultimately, there are many factors to consider when it comes to search engine optimization. Our online marketing specialists would be happy to advise you on this topic.