LinkedIn Cheat Sheet: How to maximize your reach and interactions

LinkedIn is one of the most important platforms for professional networking and targeted online marketing. Businesses and freelancers should use LinkedIn strategically to boost their visibility and attract new clients.

This post provides practical tips and best practices—from optimal posting times to effective content formats. Elevate your LinkedIn performance to the next level. Use these insights to design your social media strategy more efficiently.

Why is a LinkedIn strategy so important for your online marketing?

A well-thought-out LinkedIn strategy strengthens your brand presence and supports both email marketing and performance campaigns, generating qualified leads. LinkedIn enables targeted B2B communication with decision-makers and delivers your content directly to your target audience. Regular and strategically placed posts organically boost your reach and improve your engagement rates.

How often should you post on LinkedIn? The optimal posting frequency

Why is regularity more important than quantity?

The ideal posting frequency is two to five times per week to maintain consistent visibility. Post no more than once per day, but at least twice a week, to ensure your content regularly gains attention. This balance keeps you present without overwhelming your followers and causing them to lose interest. Consistency is especially important, as LinkedIn rewards steady posting with significantly higher reach.

When is the best time to post on LinkedIn?

Which time slots ensure maximum visibility?

• 8:00 a.m. to 10:00 a.m.
• 12:00 p.m. to 2:00 p.m.
• 05:00 p.m. to 07:00 p.m.

On which days is it particularly worthwhile?

Tuesday through Thursday statistically deliver the best results in terms of reach and engagement. While reach often drops on weekends, interaction tends to rise—especially through comments and shares.

Can different posting times improve performance?

Vary your posting times strategically to achieve 15 to 30 percent more engagement. It's crucial to drive interactions within the first 60 to 120 minutes, as this window determines the success of your post in the eyes of the algorithm.

Which LinkedIn formats achieve the best reach?

Formats that work particularly well?

• Surveys achieve approximately 1.44 times more reach than the average.
• Document posts increase visibility by approximately 1.30 times.
• Text-image posts generate approximately 1.15 times more reach.
• Native videos generate approximately 1.49 times more reach, although the effect has weakened somewhat since the video feed was discontinued.

Which formats should be avoided?

• Text-only posts achieve approximately 0.96 times the average reach.
• Posts with links perform 0.64 times worse.
• Articles only achieve about 0.48 times the average reach.

Which interactions are particularly valuable?

Likes have only a minor impact on reach, but clicks on “See more” significantly boost visibility. Sharing with a comment doubles or even quadruples the effect, while direct sharing and saving have a more lasting impact. However, comments are most important, as they increase reach the most and foster genuine interaction. Actively encourage discussion and respond quickly to comments—this can increase your reach by up to 30 percent.

How should links be incorporated into LinkedIn posts?

External links in posts reduce reach by approximately 36%. Therefore, it's advisable to use links sparingly and strategically.

Which link formats work best?

• Posts with links and previews generate average reach and conversion.
• Links added retrospectively achieve good reach with moderate conversion rates.
• Backlinks in comments also work well.
• “The link will be sent via DM” is an effective alternative.
• The “Go to website” button offers good reach, but slightly lower conversion rates.

If a link is absolutely necessary, pair it with a strong visual creative and place the link prominently within the text.

How many hashtags should you use on LinkedIn?

Hashtags have little influence on reach today, but they are still regularly used by users. On average, posts contain about 2.2 hashtags, meaning they are often used as a supplement rather than a central element. The top five percent of posts use even fewer—an average of just 0.9 hashtags. Therefore, use hashtags sparingly and only when they are truly relevant to the content.

How does proper tagging work on LinkedIn?

Tagging relevant individuals increases reach, as it makes interactions more likely. If the tagged person responds, your reach can grow by up to 1.8 times. However, be careful not to tag more than ten people, as this can have a negative effect. The optimal range is one to five tags, as this is considered neutral and does not lead to any drawbacks.

What are the top recommendations you should keep in mind for your LinkedIn posts?

1. 1. Comment discussions (nested comments) have the greatest impact on your reach.
   2. Share the post again after 6–8 hours to reach new audiences (this does not count as a new post).
   3. Do not edit more than 5% of the post afterwards to avoid loss of reach.
   4. Respond to comments promptly to increase your reach by up to 30%.
   5. Interact with other accounts before and after posting
   6. A long dwell time on your post ensures greater reach.
   7. Selfies, infographics, and flowcharts achieve particularly good results.
   8. For videos, use portrait format (9:16) with a maximum length of 60 seconds.
   9. Comments on high-reach creators' posts are a secret weapon for achieving high reach.
   10. The hook is the most important element in texts and videos – practice creating good hooks.

Conclusion

Use LinkedIn effectively in online marketing with a well-thought-out posting strategy. Pay attention to a balanced posting frequency, proper timing, and suitable content formats. Actively encourage interactions and use links, hashtags, and mentions strategically. This way, you create lasting reach and strengthen your brand.

Now it’s your turn: Review your LinkedIn strategy using these cheat sheet tips. Take advantage of our expertise in online marketing, email marketing, and performance marketing. This way, you can professionalize your social media activities and measurably increase your success. Get in touch with us for personalized advice!