Labeling AI-Generated Images: What the EU AI Act Requires
When Do You Need to Label AI-Generated Images? Find out how Article 50 of the EU AI Act classifies deepfakes, AI avatars, and altered marketing content…
Google AI Overviews reach 2 Billion users—Why companies need to act now
Google AI Overviews are changing rankings, clicks, and SEO metrics. Learn how to optimize your content for AI search and boost your visibility in the long term…
The "Cancel Button" Is Now Mandatory: What Companies Need to Know
Starting in June 2026, many digital B2C services will be required to provide a "Cancel" button. You'll learn which contracts are affected and how to implement this requirement…
Create Meta Lead Ads with Instant Forms
Create high-performing Lead Ads directly in Meta Ads Manager and generate qualified leads without any detours…
AI Tools: 6 Tools to Boost Productivity
AI tools automate processes, save time, and improve your marketing results. You’ll discover six tools that make your workflow more efficient and scalable…
From tool to team member: What Claude reveals about modern B2B work
Claude demonstrates how AI can be productively integrated into B2B marketing. Discover the benefits, practical applications, risks, and future prospects. Continue reading now...
Spotify Wrapped – Data, emotions, and maximum reach
Discover why Spotify Wrapped sets the standard for marketing campaigns and how you can turn data into reach, engagement, and revenue...
Google Ads in 2026: How to use the new AI features
Google Ads now combines powerful Google AI features, simplifies your daily routine, and boosts performance throughout the entire customer journey.
Positioning in online marketing: branding for your brand
Clear positioning in online marketing determines visibility, trust, and growth. Learn how to precisely align your brand and strengthen it in the long term.
AI agents: Status quo and their significance for businesses
AI agents will change the world of work in 2025. Find out what they can do, how companies benefit from them, and where their limitations lie.
