The Token Trap: Why AI costs are skyrocketing in unpredictable ways
You'll learn why tokens determine AI costs, how agents blow through budgets, and which models give you real control…
Open Rates in Email Marketing: What Really Matters Now
The open rate in email marketing is becoming less meaningful. Find out which KPIs truly measure interest, conversions, the sales pipeline, and revenue today…
Labeling AI-Generated Images: What the EU AI Act Requires
When Do You Need to Label AI-Generated Images? Find out how Article 50 of the EU AI Act classifies deepfakes, AI avatars, and altered marketing content…
The "Cancel Button" Is Now Mandatory: What Companies Need to Know
Starting in June 2026, many digital B2C services will be required to provide a "Cancel" button. You'll learn which contracts are affected and how to implement this requirement…
E-Mail-Marketing: Warum der Kanal oft unterschätzt wird
Email marketing remains a powerful channel for building direct customer relationships, collecting first-party data, and fostering long-term customer loyalty. This article explains why modern email strategies offer far more than traditional newsletters…
Claude Design: Disruptive Web Design Powered by Artificial Intelligence
Claude Design shows you how to use artificial intelligence to create websites, designs, and prototypes in hours instead of weeks…
AI Tools: 6 Tools to Boost Productivity
AI tools automate processes, save time, and improve your marketing results. You’ll discover six tools that make your workflow more efficient and scalable…
Positioning in online marketing: branding for your brand
Clear positioning in online marketing determines visibility, trust, and growth. Learn how to precisely align your brand and strengthen it in the long term.
AI agents: Status quo and their significance for businesses
AI agents will change the world of work in 2025. Find out what they can do, how companies benefit from them, and where their limitations lie.
How to end your subscribers' content fatigue in email marketing
You can put an end to content fatigue by structuring your newsletters more clearly and personalizing them more effectively. Data-driven email marketing allows you to increase engagement and reactivate inactive subscribers.
