Conversational Ads

Conversational ads are interactive advertisements that actively engage users in a conversation. Instead of presenting static content, these ads enable direct communication between brands and potential customers. This often happens through chatbots, interactive surveys, or click options, allowing users to respond to the ad and receive personalized information.

This form of advertising is primarily used in social networks like Facebook Messenger, WhatsApp, and LinkedIn, but also on websites and in mobile apps. Conversational ads offer a personalized approach, as the content can be dynamically adapted to the users' responses. This creates a dialogue-driven advertising experience that fosters customer loyalty and increases the likelihood of a conversion.

A typical example of conversational ads is a LinkedIn campaign, where a company guides potential customers through targeted questions about their interests and ultimately provides a personalized product recommendation. Users can directly select which information is relevant to them in the ad and then receive tailored offers.

A significant advantage of conversational ads lies in their high engagement rate. Since users are actively involved, they are more likely to feel addressed and stay in contact with the brand for longer. This not only improves brand perception but also increases conversion opportunities, as users receive the information that truly interests them.

For companies aiming for a dialogue-based customer approach, conversational ads offer an excellent opportunity to communicate with the target audience in a focused and interactive way. Especially in the lead generation process and for product-related inquiries, these ads can provide significant added value and guide customers through the customer journey effectively.