Dezentralisierte Werbung

Decentralized advertising is a new model in online marketing based on blockchain technology and peer-to-peer networks. Unlike traditional advertising systems, which are centrally controlled by large platforms such as Google or Facebook, the placement and management of ads in decentralized advertising occurs without central entities. This enables greater transparency, data privacy, and fairness in handling user data.

In decentralized advertising, advertisers and publishers use smart contracts on blockchain platforms to automate and securely process ad purchases and deliveries. Users can decide whether and which ads they want to see and often receive compensation for consuming advertising content. Projects like Basic Attention Token (BAT) and the associated Brave Browser are pioneers in this field, crediting users with ad tokens for viewing ads.

An example of decentralized advertising is a platform where advertisers can directly deliver their ads to users without a central intermediary collecting or influencing data. Interaction takes place through smart contracts, ensuring that all parties adhere to the agreed terms.

A major advantage of decentralized advertising is the empowerment of users. Users maintain control over their personal data and can decide whether they want to participate in the advertising network. At the same time, advertisers benefit from more transparent and cost-effective campaigns, as no intermediary fees need to be paid to central platforms.

For businesses that value data protection and user-friendliness, decentralized advertising offers a promising alternative to traditional online marketing. By directly compensating users for their attention, more sustainable and fairer advertising models are created, which can help strengthen trust in digital advertising.