In-Stream-Anzeigen

In-Stream Ads are video ads that play directly before, during, or after an online video. This ad format is particularly common on platforms like YouTube, Facebook, or streaming services like Hulu, and allows businesses to place their message in a high-attention environment.

Depending on the platform and format, there are different types of In-Stream Ads. Skippable In-Stream Ads allow users to skip the ad after a few seconds, while non-skippable ads must be watched until the end. In addition, there are Bumper Ads, which last up to six seconds and are particularly suitable for short, concise advertising messages.

For example, a fashion company could run an In-Stream ad on YouTube that plays directly before a video. The ad showcases a new collection and includes a "Buy Now" button, which takes users directly to the online store. Thanks to precise targeting options, the ads can be displayed based on interests, search behavior, and demographic characteristics to effectively reach the relevant target audiences.

A major advantage of In-Stream Ads is their high visibility. Since they are placed within video content, they are hard to miss and benefit from the attention of viewers. Especially with TrueView Ads, where advertisers only pay when users actually watch the ad or interact with it, a campaign can be efficiently targeted.

For companies that rely on motion pictures, In-Stream Ads offer an effective way to convey brand messages emotionally, increase engagement, and specifically generate conversions. When used correctly, they lead to higher brand awareness and a sustainable advertising effect.