Mailing-Liste

A mailing list is a collection of email addresses used for regularly sending messages, newsletters, or marketing campaigns. Companies and organizations use them to communicate directly with subscribers, customers, or prospects.

Mailing lists can be maintained manually or managed through email marketing tools like Mailchimp or Brevo (formerly Sendinblue). A well-segmented list improves content relevance and increases open and click rates. For example, customers can be categorized by interests, purchasing behavior, or location to receive personalized emails.

An example is an e-commerce shop that sends weekly special offers to customers interested in a specific product category. Through targeted communication, wastage can be minimized, and conversions can be increased.

Mailing lists are a central element in email marketing. They enable direct customer communication and offer high conversion opportunities when used strategically and regularly maintained.