White Space

White Space, also known as negative space, refers to the intentionally left area between text, images, graphic elements, or sections on a website or in a design layout. The space does not necessarily have to be white – what matters is that it remains empty to highlight content better and facilitate visual perception.

In design, White Space serves an important functional role. It creates structure, clarity, and readability – especially in web and user interface design (UI). When elements are too close together, a page can quickly appear overloaded. However, through the intentional use of white space, visual calm is created, allowing the user to grasp content more intuitively and navigate more easily.

A classic example is a product page in e-commerce, where plenty of space is placed around the product image and the "Buy" button. This space specifically directs attention to the product and the desired action – without distractions. White space is therefore not "unused space," but an active design element that contributes to user guidance.

A key advantage lies in the increase in user-friendliness and conversion rate. Websites with thoughtful use of white space appear more professional, clearer, and of higher quality. Additionally, the likelihood increases that users will stay on the page longer and consume content.

For designers and businesses, white space does not mean "less content," but rather better presentation. Especially in an era of visual overload, it is a crucial tool for directing attention, conveying brand aesthetics, and sustainably improving the user experience.