Glossary From A/B testing to target audience analysis - Everything you need to know about marketing in our glossary! abcdefghijklmnoöpqrstuvwxyzaA/B testingAbmelderateAdwordsAffiliate MarketingAI AgentAI AvatarAlgorithmAndroidAugmented Reality (AR)bB2B (Business-to-Business)B2C MarketingBacklinksBanner advertisingBounce MessageBrandingBumper-AnzeigencCall-to-Action (CTA)ChatbotClaude AIConsumer-to-Consumer (C2C)Content ProviderCookie TrackingCost per mille (CPM)CrawlingCross DockingCSSdDeepfakesDeFiDirektmarketingDouble Opt-InDropshippingDuplicate ContenteE-CommerceE-commerce agencyE-LearningE-Mail MarketingE-Mail-KampagneE-Mail-ListeE-Mail-Marketing-SoftwarefFacebook MarketingFull Service AgencygGeotargetingGoogle Active ViewGoogle AdsGoogle Ads AgenturGoogle Ads ScriptsGoogle AnalyticsGoogle DeeepMindGoogle Merchant CenterGoogle Optimization ScoreGoogle PageSpeed InsightsGooglebotGrokGroupwarehHashtagHITHostingHtaccessHTMLHTTP-AnfrageiInbound MarketingInfluencer MarketingInstagram AdsIP AddressjJavaScriptJimdojQuerykKeywordKlickrate (CTR)Conversion rateKPI – Key Performance IndicatorKryptowährungenArtificial Intelligence (AI)lLandingpageLead-GenerierungLead-Scoring-ModellLinkedIn AdsLogfileLong-Tail KeywordmMasthead-AnzeigenMastodonMedia Rating Council (MRC)Meta-BeschreibungMicro ConversionMobile MarketingMulti-channel marketing strategyMulti-Level-Marketing (MLM)nNAPNative AdsNatural Language Processing (NLP)NeuromarketingöÖffnungsrateoOminichannel RetailingOmnisendOnline-Marketing-AgenturOnline-PROpen RateOpportunity to see (OTS)Organic TrafficOutsourcingOverlay-AnzeigenOwned MediapPage ImpressionPagespeedPaid TrafficPay per Click (PPC)Pay per Impression (PPI)Pay-per-Lead (PPL)Permission MarketingPluginPodcast-WerbungPop-up (im Webdesign)Push MarketingqQuellcoderRankBrainReichweiteRetargetingRetention ManagementROIsSEMrushServer2ServerShopware AgenturSmart ContractSocial MediaSocial SignalsSpotify AdsSearch engine optimization (SEO)Search Engine Advertising (SEA)tTargetingTelegram AdsThumbnailTikTok AdsTrackingTrafficTruth SocialuUnique ContentURLUsabilityUserUser Experience (UX)User-Generated ContentUSP/UAPvVideo AdvertisingViewabilityVirales MarketingVPNwWayback MachineWDFWeb 2.0Web 3.0Web-CrawlerWebprotokollWooCommerceWordpressWorkflowWrapperxXHTMLXPathXSLTyYahoo GeminiYandexYield ManagementYouTube AdsYouTube AnalyticszZalo AdsZapierZendeskZergNetZeta GlobalTarget Audience AnalysisZoho CRMZoho SocialZoom Webinars
