Web design - 6 designs in 2023

Die Webdesign Trends im kommenden Jahr sind eng an digitale Errungenschaften wie künstliche Intelligenz (KI) oder Metaverse gebunden, die die virtuelle Realität in den Vordergrund rücken. Gleichzeitig wächst der Wunsch nach Individualität weiter. Das Team unserer Agentur für Online Marketing Munich hat sich für Sie auf die Suche gemacht und die aktuellen Entwicklungen in Sachen Website und Webseitenentwicklung für Sie aufgespürt.

Trend 1: Automatic hover animations

The first trend in web design for 2023 achieves attention to individual website elements in a special way. So-called hover animations are automatically activated when the visitor moves the mouse arrow over certain web page areas. Then a static image suddenly becomes dynamic and can provide a range of product-specific information.

Whether you want to describe products in more detail or explain charts and graphs to visitors step-by-step, hover animations are best suited for this and not only increase the time spent on your website, but are also an important ranking factor among Google algorithms.

Put elements on exceptional pages that allow for vivid explanations and ensure, among other things, an animated preview of products without having to leave the actual web page.

Trend 2: Three-dimensional Parallax Zoom

This trend includes an animation variant that allows elements in the foreground to move faster than those that are in the background. The so-called Parallax Zoom thus creates a form of depth and offers zooming in and out at the level of the line, which becomes a three-dimensional movement. The effect of the zoom is convincing in its simplicity and creates a connection to the trend around realistic 3D worlds.

Trend 3: Realistic 3D worlds

An ongoing craze and related website development towards virtual reality (VR) is further driven by the trend of realistic 3D worlds.

3D worlds let users dive deep into the digital landscape and enjoy accessible spaces and sound effects. However, this requires sophisticated 3D modeling and the right sound mix to create particularly realistic and imaginative worlds.

The website visitors are offered a special visual experience, which is guaranteed to be remembered.

Trend 4: Unique scrapbook

Technological advances, web development and the opening of digital worlds to a wide audience also always create a desire for uniqueness and individualism. This need is addressed by scrapbooking. They can be handwritten texts, small doodles, collages or mini graphics that bring their own unique style. They evoke the feeling of leafing through old newspapers or magazines and deliberately rely on imperfect aspects to counteract a sterile and cool precision. But even this website design, which looks like handiwork, requires the highest level of technological finesse and Responsive Design in order to appear authentic and be made accessible.

Trend 5: Expressive typography

In contrast to the multitude of purely digital designs with numerous multimedia elements, web design 2023 also relies on layouts that feature expressive text. They thus mimic the look of print magazines and also make it possible to reduce their printing costs. Typographic layouts work with expressive words and combine them with strong images to create a harmonious whole. Generate character and appeal to the intellect of your target audience.

Trend 6: 90s Retro Chic

This trend in web design reflects the longing for the beginnings of the Internet in the 90s. Here, for example, objects from the real world are digitally depicted and can be operated in a similar way as they are known from everyday life.

Retro chic should create a familiar feeling for the user and stand for the tried and tested, which he knows well and likes to fall back on.

Outlook on web design 2023!

The web design trends in the coming year play skillfully with simulation, immersion, but also set specific accents with individual typography, graphics and collages. As is so often the case, there is something for everyone. In this context, it is crucial that the web design of your website, fits your company and your products and services. Stay authentic! Do you need support with web development and the implementation of Responsive Design? Talk to our specialist of the full service agency in Munich about your requirements and possible creative ideas for implementation. We look forward to an initial conversation in which we will be happy to discuss your needs in more detail.

1x1 of Web Design - Key Features of a Good Website

The website is the figurehead of your company on the web. Associated with this is not only the pure appearance, but a whole range of factors that determine whether your website is successful. What kind of homepage do you have and what do you want to achieve? What role does holistic SEO play? Which target group do you address? Today, our web design agency experts will tell you what matters in web design, what you should focus on in web development and how you can get a professional web design created.

1. keep the target in mind

You know your target audience and the business you are using to reach them better than anyone else. Set a clear mission and goal for your homepage. What problems does your product or service solve and where does your offering truly make your customers' lives better?

Be guided by what your audience actually needs, and follow the customer journey from A to Z right from the web development stage. Always keep the big picture in mind when you have the web design created and provide answers and individual approaches that offer their visitors exactly what they are looking for.

2. pay attention to holism

If you have a web design created, it is important to pay attention to the holistic nature of the design from the very beginning. Images, lettering, fonts and the entire layout should be of one piece and reflect the corporate identity of your company, while at the same time not disregarding the operation and user-friendliness. With a well thought-out web design you signal competence and professionalism.

3. Go for great design and an excellent UX

Basically, beauty is in the eye of the beholder. However, the design of your website should help combine the goals you set and a consistent look. In doing so, your message needs to come across and be emphasized with a brand-appropriate and thoughtful design.

Especially crucial is the point that your website is clear and easy to use for all visitors. Focus on the issues of accessibility and usability. In short, it's not just about how your website looks, but what experience your visitors have with it.

User experience design, or UX design for short, doesn't make your visitors wait long. Short page load times, but also coherent color schemes and buttons as well as a mobile website form a valuable overall package. Accompany your customers and make sure that you associate a positive experience with your web design.

4. offer content that is relevant to the target group

Stay user centered and avoid corporate centricity. Offer content at the right moment while keeping your business goals firmly in mind.Understand your customers, understand their behavior and be able to focus your website content on them. The content you offer should be clear and easy to understand. Use language that your users understand.

Convince with expertise and uniqueness of your content. Let your creativity play and clearly stand out from the content of your competitors.

5. focus on SEO

Not only visitors, but also search engines appreciate user-friendly websites. A good web design is for this reason a must and an essential building block in the SEO strategy.

In doing so, SEO and web design pursue the same goal: to provide your visitors with relevant information.

A good website is easily crawlable and shows search engines what they can and cannot index. You should know Google's ranking factors and algorithms and align your SEO accordingly.

This is made possible not only by web and keyword analyses, but also by usability checks and ongoing monitoring and the associated improvements.

6. guarantee security and trustworthiness

Users in particular, but also search engines, look for indications that your website is trustworthy. A missing green lock icon may indicate poor maintenance or lack of security.

Work on all levels of your trustworthiness, both technical and content. Make sure your software, SSL encryption, passwords and tools used are up to date and keep you safe from attacks by hackers.

Bottom line: what makes a good web design?

Our 6 tips will show you what makes a good website. If you follow these consistently, nothing stands in the way of an appealing web design.

Our full service agency is happy to help you with words and deeds. Rely on professional websites in your online marketing (Munich). At Media Beats you can have the right web design created for you. Simply send us a non-binding request.

Web design trends 2022

Web technologies are continuously evolving and thus web design can always break new ground. Technology and trends in web development influence each other. A website is not timeless, because it has to adapt to the technical requirements. A lot has changed in recent years, as search engines work smarter, there are more and more different end devices and users become more demanding. Thus, nowadays a website must adapt to the appropriate devices and should be easy to use.

A modern website is oriented towards current trends

However, technology alone is not yet a trend, but only provides possibilities. The technical implementation is decisive for the success of a site. This results in more or less useful web developments. A modern website is oriented to current trends, but should not adopt everything from them.

Preferences change quickly, as they are bound to the corresponding time. Not everything that is possible always turns out to be useful. Nothing should slow down a site or interfere with the user experience, so technology always has a say.

The users decide on the success of a website

How much you take from this for your web presence is up to you, because the users decide. The users are your audience, who will use your site enthusiastically or bounce right back.

This is also partly dependent on the industry, as the intended target group has a certain expectation. User-friendliness is important here, because the web presence can look as good as it is, if the user can't find what they're looking for, they'll bounce. There are certain industry standards that have become established for this purpose.

Mobile Internet and lots of choice

What awaits us in web design 2022? Much has become more mobile, as people increasingly go online with their mobile devices, such as smartphone or tablet. Pure desktop design is fading more and more into the background. Visitors to a website should be active instead of just passively browsing the homepage. Animated elements catch the eye and arouse curiosity. Clicking, wiping and dragging offers an interactive user experience.

The user thus uncovers all the secrets of the website. However, it should not be too playful, as the website usually has a specific goal. The page should prompt the user to take an action that will bring sales to the company. Active engagement with the service should not obscure this.

Therefore, the webmaster should not renounce tradition, as users have become accustomed to a certain look over the years. This offers a certain security, because with established layouts everything can be found in the usual spot. Many websites therefore resemble each other in order to attract enough customers.

These standard layouts have become established

Certain layouts are established, this is predominantly because workflows have become standardized. Web building kits, WordPress themes, as well as front-end frameworks mean that websites often look similar. In addition, content is becoming increasingly important. On the web, people are looking for information with added value. Search engines want to deliver relevant search results and index well-written texts.

Focus on the essential remains the trend

The focus on the essentials remains in the new year. Minimal design, consisting of tidy content, clarity as well as focus is still in trend. Anyone who has ever visited Apple's website knows what is meant.

It's a full-width web page, with a photo or video background, H1 text plus call-to-action button placed on top of an image motif. Below that, columns of text, with centered short body text. The visitor finds what he is looking for right away and does not have to deal with a complicated structure.

The attention span on the Internet is short, so prospective customers should be able to see at first glance why they should open this particular page. This minimalism is limited to calmness and clarity to present relevant content.

Designers have become more experimental

In the meantime, other styles are becoming established, as designers are increasingly willing to experiment. If you look around on the web, certain trends crystallize, some of which run counter to each other:

  • Memphis Design
  • Retro Design
  • Web Brutalism
  • minimalism
  • visible frames
  • asymmetrical layouts
  • single page design
  • split screen design
  • color gradients instead of single colors
  • Parallax effects
  • serifs and light typography
  • Symmetrical layouts

Memphis Design

Websites created in Memphis Design are bursting with colors, are colorful and lively. Suitable for those who find the minimalist, calm design too uniform and boring. This type of web design is often found in gyms, restaurants or landing pages, among others. Especially the backgrounds are pop and colorful.

Web Brutalism

This design does away with graphics and puts text and photos in the foreground. Type with photos that look large and unedited. This is somewhat reminiscent of the look of websites in the nineties, where it was more important to have a page at all. Powerful, strong, and reduced to essential information, this predominantly benefits businesses that want to get their message across photographically.

Symmetrical and asymmetrical layouts

Clarity and structure as essential elements, because you don't want to overwhelm users. This is the typical grid layout, where images and text alternate. This contrasts with the asymmetrical layout, where images and fonts overlap. Everything flows into each other and looks modern.

Retro design is back in fashion

Unnecessary gimmicks, graphics and colors characterized the web in its early days. Modern technology in retro design transports nostalgia and thus creates a feeling of comfort. However, the technology must be set up in such a way that user-friendliness does not suffer. If you want to create reliability as well as familiarity, you can fall back on this design. Advertising signs, movie posters and newspaper ads from the past serve as models for modern website design. Faded background colors and texts supposedly created on a typewriter are features of retro design.

Moving fonts

While it used to be that serif fonts belonged on paper rather than on the screen, designers are now using them for classy-looking headlines. Type can do more than imagined, because fonts can also move web page visitors. Text that moves is fresh and unexpected. The user lingers on the website and is curious to see what else is coming. Used discreetly, the font participates in a modern web presence.

Visible frames signal care with structure

The visible frame can be used when care with structure is to be generated. In this way, individual areas can be clearly separated from one another. The page is clearly structured and offers space for extensive content. This prevents text deserts, since everything is served in easily digestible morsels. This can easily be combined with a retro design, as it makes the rather untidy retro design look much more orderly.

color gradients instead of single colors

Color gradients have a dynamic effect because they create emotionality. Used with a sober design, they serve as a contrast to the clean and sober layout. This makes the website look dynamic even without images. Bright colors are the new design tool in web design. At the same time, the colors should complement other elements of the website, because the purposeful message should never be ignored.

Slider and Hero Images

There is hardly a WordPress theme that can do without a slider or a hero image. The user will not find real information here, but the slider respectively the hero image gives the homepage a dynamic touch. The header slider should already contain real information so that the user does not ignore it. The image alone does not attract attention, because it smells too much like advertising. We already know this phenomenon from the past, where the attention for banners has decreased more and more. The so-called "banner blindness" ensures that something like this is no longer noticed.

Does the trend fit the website?

Trends come and go in online marketing. Get an overview and keep an eye on all the important aspects. Through timely trends, the web presence remains modern, however, every webmaster should look whether the corresponding trend really fits the website as well as the company. Not everything creates the same effect everywhere, but depends on the goal you want to achieve with your web presence.

If you are interested in a new web presence, our online marketing specialists can actively support you in the creation and implementation of a customized strategy.

Web und App Entwicklung München

Unsere Content Management System- und Web und App Entwicklung Kenntnisse umfassen weltweit bekannte Lösungen wie WordPress, TYPO3, Joomla, Drupal, iOS, Android, React Native und Flutter. Unabhängig davon, ob Sie auf der Suche nach einer individuellen Lösung oder einer Erweiterung eines bereits bestehenden Systems sind, ob ein neues Plugin für Ihr CMS oder eine neue App entwickelt werden soll. Mit uns haben Sie ein hochprofessionelles Team für Web Development and App-Entwicklung an Ihrer Seite.

Programmierung und Entwicklung

Das Team von Media Beats besteht unter anderem aus erfahrenen Entwicklern und Programmierern welche alle gängigen Programmiersprachen wie HTML5, MySQL, CSS, PHP, AJAX und weitere beherrschen.

Professionelle Web Development and App-Entwicklung

Wir entwickeln für Sie auf Basis Ihrer Vorstellungen und technischen Anforderungen einen neuen Onlineshop oder erweitern Ihren bestehenden Shop um weitere Funktionalitäten und Optionen. Systemseitig unterstützen wir sie mit breitem Fachwissen in den Shopsystemen wie Magento oder Shopware.

Bauen Sie Ihr Intranet aus

Ihr Unternehmen wächst und Sie vergrößern sich? Damit verbunden ist eine Herausforderung an die IT – es bedarf eines klug ausgerichteten Computernetzwerks, welches den Anforderungen Ihres Unternehmens in Sachen Flexibilität und Effizienz gerecht wird. Kontaktieren Sie uns für Ihr individuelles Angebot.

Erweitern Sie Ihr Content Management System

Unsere Entwickler können für Sie in Sachen Plugins und Erweiterungen für Ihr bestehendes CMS kreativ werden. Ihre Website wird durch neue Features attraktiver und zieht neue Besucher an. Von WordPress bis Drupal sind wir mit den gängigen CMS-Systemen vertraut und besprechen mit Ihnen gern Ihr Vorhaben. Zögern Sie nicht, in Kontakt mit uns zu treten.

Optimale Usability und User Experience

Jedes moderne Webprojekt muss im Rahmen der Web and App Entwicklung einer Vielzahl an Browsern und Endgeräten „gerecht werden“ und unabhängig von diesen Ihre Funktionalität und optimale Darstellung beibehalten. Sie kennen es vielleicht – eine Ihnen bekannte Webseite sieht auf Ihrem Desktop manchmal ganz anders aus, als auf Ihrem Smartphone und verliert dabei ggf. wichtige Eigenschaften. Dies lässt sich mit einem umfassenden Testingverfahren vermeiden – wir prüfen jedes Projekt vor Abgabe auf mögliche Bugs und Darstellungsfehler und gewährleisten so einwandfreie Qualität.

Moderne Webentwicklung zu einem fairen Preis

Für uns gilt – wir sind erst zufrieden, wenn Sie es auch sind. Dabei haben wir stets nicht nur Sie als Auftraggeber, sondern auch Ihre Kunden im Blick. Ihre Erstanfrage prüfen wir sorgfältig auf Umsetzbarkeit und qualitative sowie quantitative Anforderungen. Nur so können wir sicherstellen, dass wir uns nicht verschätzen und Sie eine maximal effektive und nachhaltig stabile Lösung erhalten.