Digitalization is changing rapidly, and so is the search behavior on the internet. Especially ChatGPT and other AI chatbots are gaining increasing importance. These technologies not only influence the information search of users but also the development of Google search results and website rankings.

In this article, we explain how ChatGPT is changing the search landscape, what consequences this has for companies, and how to successfully adapt your online strategy.

ChatGPT has shown impressive user growth since its launch at the end of 2022. Within just five days, the service reached one million users, a pace that even Instagram and YouTube only achieved after months or years. By 2025, ChatGPT is expected to have around 800 million monthly active users.

The access numbers speak for themselves: Between 2023 and 2025, visits to ChatGPT rose from 30.5 to 55.2 billion, an increase of almost 81 percent. In the same period, traditional search engines like Google experienced a slight decline in visitor numbers. Traffic decreased from 1,872 to 1,863 billion visits, nearly half a percent less.

Despite this strong growth, the market share of ChatGPT compared to Google is still around 0.25 percent. Google remains the undisputed number one among search engines with 93.57 percent. Google processes about 14 billion search queries daily, while ChatGPT handles only about 37.5 million. These numbers show that ChatGPT plays a significant role, but Google remains the dominant search platform.

Traditional search queries usually consist of short keywords. With ChatGPT, search behavior is changing significantly: users now phrase their questions in natural language. Instead of “best cheap restaurants Berlin,” people now ask, “What are some good and affordable restaurants in Berlin?” Younger users in particular prefer this conversational style because it feels more intuitive.

While a Google search often takes only a few seconds, users spend an average of over 15 minutes per session with ChatGPT. This longer dwell time indicates that users engage more deeply with the content and perceive ChatGPT as an interactive conversation partner.

Especially for informational queries at the beginning of the customer journey, such as blog articles or explanations, many users now use ChatGPT instead of traditional search engines. As a result, traffic for some content is shifting from Google to ChatGPT.

More and more Google searches end without a click on a website because the answer appears directly in the search results—often through AI-generated snippets. Studies show that about 58 percent of searches now happen this way.

A recent study shows that websites on the first Google results page are often also mentioned in ChatGPT answers. The correlation is about 0.65. This means that a good Google ranking is also important for visibility with AI chatbots.

Interestingly, backlinks play hardly any role in ChatGPT mentions. This suggests that traditional SEO factors are losing importance. Instead, content quality and brand awareness are becoming increasingly important.

For some websites, ChatGPT has already become a more important traffic source than Google. Educational platforms, news sites, and online services in particular benefit from the visitor flow via AI chatbots. This shows that new access paths to users are emerging.

The content creation must adapt. Important today are:

• High-quality, in-depth and well-researched content
• Focusing on user questions and intent instead of pure keyword optimization
• Simple, natural language that provides direct answers
• Positive user experience, as AI analyzes user behavior

The focus should be on the actual needs of the target audience. Questions and problems must be clearly answered. This requires a detailed target group analysis and the creation of relevant content.

Search engines and AI models prefer detailed, well-structured, and professionally sound content. Websites should therefore provide real added value and not just be filler text.

Structured data (Schema Markup) helps make content more understandable for search engines and AI systems. Additionally, fast loading times and mobile optimization remain crucial for rankings.

Since ChatGPT prefers to mention well-known brands, the building of a strong brand identity gains importance. PR, partnerships, and thoughtful on-page optimization strengthen authority and trust.

ChatGPT is fundamentally changing how people search online and consume content. Google remains the leading search engine, but AI chatbots are steadily gaining importance. For website operators, this means the content strategy must deliver high-quality, user-oriented content. Additionally, it must be optimized both for traditional search engines and for AI platforms.

Only those who consider both worlds remain visible and competitive in the long term. The future of search combines traditional search engines with AI-driven dialogue. Those who recognize this early and adapt their online presence accordingly secure sustainable success.

Sources:

• ChatGPT Impact on Google Search Traffic: What It Means [2025]
  https://writesonic.com/blog/chatgpt-impact-on-google-search-traffic
• Google search rankings correlate with ChatGPT mentions: study
  https://searchengineland.com/google-search-rankings-llm-mentions-450348
• Study Shows Google Search Rankings Link to ChatGPT mentions
  https://seo.ai/blog/google-search-rankings-link-to-chatgpt-mentions
• Can Google detect ChatGPT? How does it affect rankings if … – SEO.AI
  https://seo.ai/blog/google-detection-chatgpt
• The ChatGPT buzz: Analyzing its impact on Google search rankings
  https://fusionchat.ai/news/the-chatgpt-buzz-analyzing-its-impact-on-google-search-rankings
• Is ChatGPT Gaining Ground on Google in Search Trends? [Infographic]
  https://autoblogging.ai/news/seo/is-chatgpt-gaining-ground-on-google-in-search-trends-infographic/
• AI Revolution: Highlighting How ChatGPT Can Affect SEO
  https://deliveredsocial.com/ai-revolution-highlighting-how-chatgpt-can-affect-seo/
• Meet Bard: Google making changes to its search engine to rival ChatGPT in AI
  https://www.washingtontimes.com/news/2023/feb/7/meet-bard-google-making-changes-to-its-search-engi/
• Are you chatting more than searching? What the numbers say
  https://dynamicbusiness.com/topics/news/are-you-chatting-more-than-searching-what-the-numbers-say.html
• ChatGPT’s Rising Traffic Versus Other Top Websites [Infographic]
  https://www.socialmediatoday.com/news/chatgpt-traffic-rising-versus-other-top-visited-websites-infographic/749090/
• Charted: ChatGPT vs. X in Global Site Traffic – Visual Capitalist
  https://www.visualcapitalist.com/charted-chatgpt-vs-x-in-global-site-traffic/
• Number of ChatGPT Users (June 2025) – Exploding Topics
  https://explodingtopics.com/blog/chatgpt-users
• ChatGPT’s Growing Influence On Search Behavior: What It Means …
  https://scaledon.com/chatgpts-growing-influence-on-search-behavior-what-it-means-for-seo/
• Google Search is 373x bigger than ChatGPT search
  https://searchengineland.com/google-search-bigger-chatgpt-search-453142
• How AI Chatbots (Like ChatGPT) Are Shaping Search Behaviour in …
  https://www.ewebmarketing.au/how-ai-chatbots-like-chatgpt-are-shaping-search-behaviour-in-2025/
• How to Use Chatgpt for SEO: The Ultimate Guide – weDevs
  https://wedevs.com/blog/503439/how-to-use-chatgpt-for-seo/
• ChatGPT-Statistiken: Eine umfassende Analyse [2025]
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• ChatGPT Statistiken (2025) – Digitales Mojo
  https://www.digitalesmojo.de/chatgpt-statistiken/
• ChatGPT – Visits weltweit 2025 – Statista
  https://de.statista.com/statistik/daten/studie/1535435/umfrage/anzahl-der-visits-pro-monat-von-chatgptcom/
• Gut zwei von fünf Deutschen haben schon einmal ChatGPT genutzt
  https://yougov.de/technology/articles/52400-gut-zwei-von-funf-deutschen-haben-schon-einmal-chatgpt-genutzt
• Studie: Wie sich die Online-Suche durch ChatGPT verändert hat
  https://www.contentmanager.de/kuenstliche-intelligenz/studie-wie-sich-die-online-suche-durch-chatgpt-veraendert-hat/
• Studie: Manche Websites erhalten schon mehr Traffic von ChatGPT …
  https://www.seo-suedwest.de/9657-studie-manche-websites-erhalten-schon-mehr-traffic-von-chatgpt-als-von-google.html
• Revolution SEO? Wie KI die Spielregeln verändert – Text macht
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• What is the impact of ChatGPT on Google search results? – Igniyte
  https://www.igniyte.co.uk/blog/what-is-the-impact-of-chatgpt-on-google-search-results/
• ChatGPT’s Rising Traffic vs. Popular Websites – Voronoi
  https://www.voronoiapp.com/technology/ChatGPTs-Rising-Traffic-vs-Popular-Websites-5120
• ChatGPT Usage Statistics: June 2025 – First Page Sage
  https://firstpagesage.com/seo-blog/chatgpt-usage-statistics/
• Zwei von fünf Deutschen haben ChatGPT schon ausprobiert
  https://retail-news.de/chatgpt-nutzung-deutschland-2025/
• ChatGPT Statistiken 2025: Nutzung, Wachstum und zentrale Trends
  https://thunderbit.com/de/blog/chatgpt-stats-usage-growth-trends

The Accessibility Act on the internet (Accessibility Strengthening Act / BFSG) has recently become mandatory and requires digital accessibility. For companies, this means that websites, online shops, apps, and digital services must be accessible. The BFSG is not just a legal obligation — it also offers opportunities. This way, companies can reach new target audiences and sustainably strengthen their brand image.

The Accessibility Act aims to make digital services accessible, allowing people with disabilities to participate equally in digital life. For companies, this not only means avoiding legal risks and fines but also expanding their target audience. In addition, the user experience improves for all visitors. Digital accessibility thus becomes a competitive factor and is an essential part of modern online marketing strategies.

The first step toward complying with the BFSG is a thorough accessibility audit. This involves checking whether the digital presence meets technical and content-related requirements. It’s not just about technical issues like missing alt texts or poor color contrasts. The focus is also on usability for people with different impairments. Only through a comprehensive analysis can weaknesses be effectively addressed.

Since the Digital Accessibility Act came into force, many new service providers have entered the market. Companies should therefore choose carefully and look for proven experience. An inexperienced provider can later lead to higher costs and legal issues. Recommended are full-service agencies specializing in online marketing and accessibility, offering both technical and strategic consulting.

Accessibility must be considered from the very beginning to ensure sustainable and efficient implementation. An experienced consultant during the development phase helps identify and avoid errors early on. This allows technical and design measures to be purposefully integrated without the need for costly revisions later. It saves time and money while ensuring high quality.

Service providers with many years of expertise use proven methods and tools for digital accessibility. They are well-versed in legal requirements and offer practical, solution-oriented approaches. This ensures smooth implementation and reduces legal risks.

The Accessibility Act is a law with clear obligations and consequences for non-compliance. Legal consultation ensures that companies correctly interpret and implement the requirements. Lawyers specialized in digital accessibility help identify liability risks and clarify legal issues. They also assist in preparing for audits or complaints.

Ideally, consulting takes place before the start of technical implementation. This allows potential conflicts or uncertainties to be addressed early on. At the same time, it ensures the strategy is built on a legally sound foundation.

Many companies view accessibility as a burdensome obligation. But there is far more potential behind it. An accessible website improves the user experience for all users, not just for people with disabilities. This increases customer satisfaction and promotes a positive brand perception.

People with disabilities represent a large and often underestimated consumer group. Accessible digital services actively engage and include these target audiences. In addition, older individuals and users with temporary limitations also benefit — such as those with poor internet connections or outdated hardware.

Accessibility is considered a mark of quality and fosters trust and reputation. Companies that view accessibility as an integral part of their online marketing stand out from the competition. At the same time, accessibility improves SEO, as search engines better recognize and evaluate accessible content.

The Accessibility Strengthening Act presents companies with new challenges and opportunities. A structured start with thorough testing, ongoing experienced consulting, and legal support is crucial for success. Those who see accessibility not just as an obligation but as an opportunity improve the user experience, gain more customers, and strengthen their brand in the long term.

As a full-service agency, we support you with expertise in the implementation of the BFSG. With experience in online, email, and performance marketing, we help you firmly anchor digital accessibility in your strategy.

Contact us today to create an inclusive and successful digital presence together. Barrier-free communication is future-oriented and strengthens your competitive position. We look forward to hearing from you!

Munich is rapidly developing into a hub for high technology, artificial intelligence and semiconductor technology. The recent establishments of OpenAI and TSMC clearly demonstrate this development. They make Munich the prime location for global technology companies. But what makes the city so attractive, and what opportunities arise from this? These opportunities affect economy, science, and companies of all sizes.

The list of global players choosing Munich as a location keeps growing: Google, Apple, Microsoft, and IBM. Now, OpenAI and TSMC are joining as well. Munich combines economic strength with scientific excellence while offering a quality of life that convinces top talent worldwide.

Large corporations decide on the basis of a mix of innovation potential, availability of skilled workers and political support. The connection to central industries also plays an important role. Munich scores well in all areas:

• Excellent universities such as TUM and LMU with practice-oriented research
• High talent density due to over 120,000 students
• Technology promotion through politics, e.g. Hightech-Agenda Bavaria
• Interlocking with key industries such as automotive, aerospace and microelectronics

OpenAI, the company behind ChatGPT, opened its first German office in Munich in May 2025. This sends a strong signal for the European AI sector. The focus is on collaborating with industry and research to develop practical AI solutions.

• Proximity to TUM and Fraunhofer Institutes
• Existing AI expertise: 134 AI professorships, leading in EuropeProximity to TUM and Fraunhofer Institutes
• Industrial application focus, e.g. automotive industry
• Political support at state and federal level

OpenAI not only creates jobs in Munich, but also a network of knowledge, technology and partners. Companies and start-ups benefit from direct exchange, pilot projects and technology transfer. This leads to a massive innovation boost for the region.

TSMC, the world’s largest chip foundry from Taiwan, will open a European design center in Munich in the third quarter of 2025. This strengthens the company’s presence on the continent and targets European industry partners specifically.

• Development of customized chips for AI, automotive, and IoT
• Technical support and co-development with local customers
• Contribution to European chip independence
• Close cooperation with partners such as Infineon, Bosch and NXP

Munich is a natural magnet for the semiconductor industry with Infineon, Apple’s chip center, and many suppliers. The state government actively promotes the sector. It invests, supports programs, and demonstrates a clear political will to lead in technology.

The establishments of OpenAI and TSMC act as a catalyst for the regional innovation landscape. Particularly, medium-sized businesses and technology-oriented startups benefit from this.

• Access to cutting-edge technology and global networks
• New cooperation opportunities with technology leaders
• Increased visibility among investors and specialists
• More synergies through cross-industry collaboration

In addition to IT and semiconductors, there is strong momentum in the areas of:

• Smart Mobility / Automotive
• Industry 4.0
• Medical technology
• Financial technology (FinTech)
• E-Commerce – especially in the context of performance marketing and data-driven sales

The Technical University of Munich (TUM) and the Ludwig Maximilian University (LMU) are considered key players in the innovation ecosystem.

• TUM-Tech GmbH arranges targeted research cooperations for companies
• Industrial partnerships such as CKI (Siemens) and car@TUM (BMW)
• Research clusters such as Munich Quantum Valley or AI4Science

This close networking enables not only basic research, but also rapid implementation in practice - a decisive locational advantage.

An active location policy is partly responsible for Munich’s success. The “Hightech Agenda Bavaria” invests billions in AI, semiconductors, quantum computing, and digitalization.

• Promotion of research and start-ups
• Expansion of the digital infrastructure
• Reducing bureaucracy and promoting business start-ups
• International location campaigns, e.g. “Invest in Bavaria”

Additionally, the city impresses with high quality of life, international flair, and optimal accessibility.

For a full-service agency in online marketing, this boom creates new opportunities in multiple ways:

• Target group expansion through the influx of skilled workers and companies
• Increased demand for performance marketing, e.g., for employer branding, B2B campaigns, or product launches
• Growing importance of data-driven strategies, e.g., in combination with AI
• Stronger international visibility: companies must prepare digital content multilingual, SEO-optimized, and cross-platform

Agencies like Media Beats GmbH help companies translate opportunities into concrete results. They use content strategies, email marketing, web development, and digital campaigns.

Munich’s development into a European innovation hub is no accident. It is based on targeted policy, excellent research, and entrepreneurial commitment. With OpenAI, TSMC, and many corporations, an ecosystem is emerging that sets global standards.

Those who want to build online visibility, reach target audiences, and help shape technological change are right in Munich. They need strong partners in online marketing.

Get advice from Media Beats GmbH, and we will show you how to leverage the dynamics of the high-tech location Munich for your growth.

Sources:

• https://www.effecten-spiegel.com/news/news-detail/tsmc-errichtet-designzentrum-in-muenchen
• https://www.golem.de/news/eudc-tsmc-errichtet-europaeisches-designcenter-in-muenchen-2505-196679.html
• https://www.golem.de/news/muenchen-openai-bezieht-ersten-standort-in-deutschland-2505-196492.html
• https://www.br.de/nachrichten/wirtschaft/hightech-standort-wird-noch-staerker-openai-kommt-nach-muenchen,Uc6rZem
• https://www.sueddeutsche.de/wirtschaft/tsmc-entwicklungszentrum-muenchen-li.3260118
• https://www.sueddeutsche.de/advertorial/rt/IT-Standort-Bayern-2/Das-Silicon-Valley-zieht-an-die-Isar/
• https://www.stmwi.bayern.de/presse/pressemeldungen/219-2025/

Visual representation plays a central role in online business. This applies equally to architecture, product design, and advertising. AI Rendering is an innovative technology that fundamentally changes this process. But what exactly is behind this term, how does AI Rendering work, and what benefits does it offer for companies and creatives?

In this article, we explain the basics and show you how Media Beats, as an experienced full-service agency, supports you.

AI Rendering uses artificial intelligence (AI) to create photorealistic images and animations from 3D models. Traditional rendering methods are often time-consuming and costly. The AI learns from numerous real images how light, shadows, and materials behave. As a result, it quickly produces impressive, lifelike visualizations.

Companies in online marketing benefit from the diverse possibilities that AI Rendering offers. Product images can be created faster and presented more appealingly. This effectively supports email marketing and performance marketing.

In the past, extensive programs and long computation times were needed to create realistic 3D images. Today, AI-powered tools perform this work automatically. They analyze large amounts of photo data and recognize patterns in light reflections and material structures. This produces high-quality renderings within minutes.

This speed makes AI Rendering especially attractive for full-service agencies. They implement online marketing campaigns with visual content quickly and efficiently.

These advantages make AI Rendering indispensable in modern marketing through fast and compelling visual communication:

• Speed: Images are created significantly faster than with traditional methods, often within minutes.
• Realistic Results: The visualizations appear strikingly lifelike and thus enhance your brand perception.
• Cost Efficiency: Less labor time and lower hardware requirements significantly reduce costs.
• Easy Operation: Many AI tools are user-friendly and allow even beginners to achieve professional results.
• Automatic Optimization: The AI detects errors and improves images completely automatically.

AI Rendering finds diverse applications across many industries. These examples show how AI Rendering strengthens marketing strategies. It makes visual content more efficient and effective:

• Architecture: Architects show clients photorealistic previews of buildings and interiors. They are excellently suited for use in marketing campaigns and presentation materials.
• Product Design: Manufacturers create realistic product images before production. This accelerates online marketing and email campaigns featuring new products.
• Video Games & Films: AI enables the rapid creation of complex 3D scenes and characters.
• Advertising: Flexible product visualizations are created in various environments without elaborate photo shoots.

A furniture store uses AI Rendering to show customers how a sofa looks in their living room. This happens directly in the online shop or via email marketing. This increases the purchase rate because customers can better visualize the product.

An architectural firm quickly creates various design variants of a construction project using AI Rendering. It uses the images for digital marketing campaigns and social media to excite potential customers.

Although AI Rendering offers great advantages, there are still challenges:

• High Data Demand: For realistic results, the AI requires large amounts of training data.
  
• Technical Requirements: Complex projects still require powerful hardware.
  
• Quality Control: Human expertise remains important to review details.

In the future, fascinating possibilities will open up: advanced AI systems will make real-time rendering increasingly feasible. Perhaps even soon directly in the web browser. This will make creative and professional visualizations more accessible. Furthermore, they can be seamlessly integrated into online marketing campaigns.

AI Rendering fundamentally changes the creation of visual content – faster, cheaper, and often more impressive than before. For companies in online marketing, email marketing, and performance marketing, this technology opens up great opportunities. It delights customers with high-quality images and significantly increases the conversion rate.

Would you like to use AI Rendering for your marketing strategies? The full-service agency Media Beats supports you from consultation to implementation. This way, your brand visually stands out and your campaigns become successful.

Colors accompany us daily and evoke emotions. They influence our decisions and often shape our behavior unconsciously. Therefore, colors play an important role in Online Marketing. They determine the success or failure of a campaign.

But how exactly does this work? How do you choose the right colors for your website, your advertisements, and email marketing campaigns? This is how you increase the conversion rate sustainably and in the long term.

This article explains the key fundamentals of color psychology in digital marketing. It also shows you how to strategically use your color palette. This benefits you both when working with a full-service agency and in web design for your company.

Colors are not just decorative elements but also communicate values and create moods. They significantly influence the perception of your brand. Studies show that up to 90% of purchasing decisions strongly depend on colors. Especially in email marketing and on landing pages, every second counts to convince users. Therefore, a wrong color choice can cause bounces or promote cart abandonment.

• Strengthen brand identity: Colors convey your brand personality and create recognition.
• Evoking emotions: For example, blue conveys trust, red signals urgency or energy.
• Highlight calls to action: Call-to-action buttons (CTAs) stand out through appropriate contrasts and encourage clicks.

Our full-service agency Media Beats helps you strategically optimize your color palette for greater success in performance marketing. We also support you in web design to achieve optimal results.

In online marketing, you should understand the psychology of primary colors. This way, you create your online campaign to be emotional and effective:

• Red: Represents energy, passion, and urgency. It is especially suitable for special offers or limited-time promotions.
• Blue: Symbolizes trust, security, and professionalism. That’s why many financial and technology companies use it.
• Green: Associated with nature, health, and sustainability. It is ideal for organic products or creates a sense of calm.
• Yellow: Radiates optimism and draws attention. However, use it sparingly so it doesn’t overwhelm.
• Orange: Appears dynamic and inviting. Therefore, it is often suitable for call-to-action buttons (CTAs).
• Black: Appears elegant and powerful. It suits luxury brands well but should be used sparingly.
• White: Represents clarity and simplicity. It creates space and ensures clarity in design.

These associations differ partly across cultures, but they form a good basis for a successful color strategy. Therefore, they help you to act purposefully in online marketing.

In web design, it is important to use colors so they not only look good. They must also convert effectively and engage users. The combination of color harmony and strong contrasts increases readability. Additionally, it directs attention to relevant content.

Example 1: An outdoor clothing webshop uses a lot of green and brown to show a connection to nature. CTA buttons in orange stand out clearly and encourage purchases.

Example 2: An email newsletter for a financial service uses blue as the main color for seriousness. Red accents emphasize limited-time offers and increase the click rate.

Targeted use of colors also pays off in performance marketing. Ads with contrasting, emotionally appropriate colors achieve better click rates. A/B tests with color variants help find the optimal palette for target groups.

1. Understand your target group: age, gender and cultural background influence color preferences.

2 Use colors purposefully: Main colors strengthen your brand, secondary colors set stylish highlights.

3. Use contrasts for CTAs: Buttons and links must be clearly recognizable.

4. Avoid too many colors: Limit yourself to two to three main colors for clarity.

5. Test regularly: color tests (A/B testing) improve conversion and increase effectiveness.

6. Consider accessibility: colors should also be clearly visible for people with visual impairments.

Colors are more than design elements – they shape how customers perceive your brand. They also influence how customers respond to your offers. Whether web design, email marketing, or performance marketing: a well-thought-out color strategy sustainably increases the conversion rate. Our full-service agency helps you optimally tailor your color choices to your target audience and marketing strategies.

Would you like to learn how strategic online marketing can increase your sales? Contact us for a personal consultation.

Hallucinations – meaning false or fabricated information – frequently occur in large language models like ChatGPT. But there is hope, as targeted prompt engineering can significantly reduce this weakness.
In this article, you’ll learn how current research and proven strategies can improve the performance of language models. We’ll also highlight the limitations of these methods in practice and what to watch out for.

Before we explain the techniques of prompt engineering, we first need to understand what hallucinations mean in this context. Language models like ChatGPT are based on probabilistic calculations and therefore sometimes produce false or fabricated information. This issue is particularly critical in fields such as medicine, law, and software development, where precise information is essential.

The good news: Prompt engineering is highly effective and helps to significantly reduce the frequency of hallucinations. Numerous studies and experiments show that precise and context-rich inputs can greatly improve accuracy. A good example is the chain-of-thought technique, in which the model must respond logically in multiple steps. This not only leads to fewer errors but also results in significantly better coherence in the generated content. A recent study showed that this technique increased answer accuracy in math problems by 30 percent.

A well-thought-out prompt strategy is essential for effectively reducing hallucinations. Here are some proven practical approaches:

1. Precision in the prompt

The more precise and specific the input, the higher the likelihood of receiving an accurate answer. Instead of simply asking, “Tell me something about history,” you should phrase it more specifically. A better question would be: “Describe the key events of the French Revolution in three sentences and cite a source.” This gives the model clear instructions, which significantly reduces the likelihood of speculation.

2. Put the model in a certain role

By assigning the model a specific expert role, both accuracy and style improve. An instruction like “You are a historian” prompts the model to respond in a more scholarly and precise manner. This technique is especially effective when combined with other methods, such as providing sources.

3. Step-by-step thinking (chain-of-thought)

Requiring step-by-step thinking forces the model to build its arguments in a logical and structured way. This avoids jumping to conclusions and stays closer to verifiable information. Especially with complex tasks, this method helps to reduce errors and achieve more precise results.

4. Retrieval of external data

The RAG method is particularly suitable if the model is to use external sources to support its answer. In this way, the model avoids unreliable assumptions and does not rely on outdated information. Instead, it integrates current and verified facts directly into the answer.

5. Self-checking and verification

Incorporating self-criticism into the response process is another helpful method for improving quality. If the model questions and checks its answer, it recognizes possible errors at an early stage. This technique significantly increases the accuracy of the results, especially in complex situations.

In many industries where precision is crucial, hallucinations can have serious consequences. This is especially evident in medicine, where false information can be dangerous. One study found that ChatGPT cited fabricated sources in up to 47 percent of scientific texts. Such errors can potentially endanger patient safety. That’s why it’s important to connect the model to reliable sources and involve human experts.

In the legal field as well, hallucinations pose a serious risk. In a well-known case, ChatGPT generated incorrect legal citations for a lawsuit. Targeted prompt engineering using legal sources can significantly improve the accuracy of responses.

In conclusion, prompt engineering is an effective tool against hallucinations in language models. Targeted inputs prompt the model to work more precisely and rely on trustworthy sources. Self-checking also helps to noticeably reduce the error rate. However, in safety-critical fields such as medicine or law, human oversight remains indispensable.

Would you like to know how to successfully use language models for your online marketing? Then contact us today! As a full-service agency, we develop customized solutions in performance marketing, email marketing, and content strategies, supporting you in achieving your goals with the latest technology.

Munich now holds the title of the most walkable city in the world, gaining recognition and attention. This title brings prestige while also unlocking great potential for a modern, impactful marketing strategy. Urban planners, tourism officials, and any full-service marketing agency offering performance marketing recognize this opportunity. They develop strategies to turn this title into a strong and credible brand message – and use it as a powerful driver for forward-thinking city marketing.

An international comparative study by the platform ‘Compare the Market’ reveals that Munich outperforms all major cities in terms of walkability. Prominent media outlets such as Travel + Leisure and the Daily Mail have also reported on the study's results. The evaluation was based on criteria such as:

• Number and quality of pedestrian zones
  
• Infrastructure for cyclists and pedestrians
  
• Safety in public spaces
  
• Access to health facilities and education
  
• Costs and accessibility of public transportation
  
• Climatic conditions, such as average precipitation

Munich scored over 5 points in the overall evaluation, clearly outperforming all other cities. Particularly noteworthy: 86% of residents live less than one kilometer from a car-free zone. In addition, the city offers a dense network of bike and pedestrian paths, significantly improving mobility. Munich also impresses with high safety standards and a reliable, efficient public transport system.

Munich outperformed cities like Milan, Warsaw, Helsinki, and Paris to secure the top spot. Each of these cities has its own strengths – Milan charms with street cafés, Paris with historic boulevards. However, Munich combines all advantages at once: safety, infrastructure, recreational areas, and walkable attractions.

Pedestrian-friendly urban planning since the 70s

As early as the 1972 Olympics, Munich transformed key streets like Kaufingerstraße and Neuhauser Straße into car-free zones. This early decision pays off in the long run and enhances the appeal of the entire city center. Today, the center offers a vibrant area for retail, gastronomy, and tourism – all of which visitors can easily and fully explore on foot.

Extensive infrastructure for pedestrians and cyclists

From the Isar promenade to the English Garden, Munich offers hundreds of kilometers of attractive paths for pedestrians and cyclists. The routes are well-maintained, wide, and safe, providing a pleasant user experience. They also lead through some of the most beautiful and popular green spaces in Europe.

Cleanliness, safety and reliability

Munich is one of the safest cities in Germany and even ranks fourth internationally in terms of safety. Well-lit streets, regular cleaning, and a visible police presence enhance the public’s sense of security. This factor plays an important role for pedestrians, especially for families and elderly people.

Tourist hotspots within walking distance

Whether it’s Marienplatz, Viktualienmarkt, or the Residenz – all major attractions in Munich are easily accessible without a car. Tourists benefit from easy navigation and save themselves the hassle of complex route planning. There’s no need to look for parking – they can simply start walking and experience the city right away.

The award is not only a reason to celebrate, but also a clear advantage for strategic city marketing. It also provides an ideal starting point for targeted online marketing with a strong focus on tourism. A full-service agency can turn this into a cross-media campaign. This campaign presents Munich not only as a travel destination but also as an urban experience.

• “Experience Munich – completely car-free.”
  Perfect for tourists who value sustainability and simplicity.
• “Every step an experience.”
  An emotional claim for culturally curious travelers eager to explore history and the present on foot.
• “Safe, green, stress-free.”
  A slogan that appeals to families and older target groups.
• “From park to beer garden – the direct route.”
  With a wink for connoisseurs and Munich enthusiasts.

• “Walk Munich Week”
  A themed week featuring guided walks, challenges, and special promotions from local shops.
• “Step into Munich” – influencer campaign
  A collaboration with travel bloggers who experience Munich car-free and share their journeys.
• Digital experiences
  Interactive maps, walking route planners, and augmented reality tours via app.
• Content strategies with email marketing
  Segmented campaigns for different target groups: families, city explorers, and sustainability-focused tourists. Featuring tips, route suggestions, and hotel offers.

• Young travelers and backpackers
  Focus: “No car – no problem. Discover Munich on a budget.”
• Cultural enthusiasts and connoisseurs
  Focus: “Slow down – experience history and cuisine every step of the way.”
• Families with children
  Focus: “Safe journeys – from park to park, without traffic stress.”
• Sustainability-conscious tourists
  Focus: “CO₂-free through Munich – experience with a clear conscience.”

• Social Media: Instagram & TikTok with hashtags like #WalkMunich or #MunichOnFoot
• Email marketing: Targeted newsletters featuring themed routes and event information
• Performance marketing: Google Ads & display banners targeting city travelers in key markets
• Partnerships: Travel platforms, airlines, Deutsche Bahn, local hotels, and gastronomy

Munich is more than just a city – it offers an urban experience that reveals itself step by step. As a full-service agency for digital marketing, we see this recognition as a major strategic opportunity. With targeted campaigns, well-thought-out content strategies, and emotional brand positioning, we reach new audiences while strengthening tourism and shaping the city’s image in a positive and sustainable way.

Would you like to develop a similar strategy for your city or brand? Then feel free to contact us anytime!

As experts in email marketing, online marketing, and search engine advertising, we support you from start to finish. We also provide targeted assistance within the framework of effective and sustainable city marketing.

👉 Jetzt Contact aufnehmen und gemeinsam Ideen in Bewegung bringen!

Sources:

• travelandleisure.comtravelandleisure.comtravelandleisure.comtravelandleisure.comtravelandleisure.com
• thelocal.dethelocal.de
• polisnetwork.eu
• livemint.com
• travelandtourworld.comtravelandtourworld.comtravelandtourworld.com.
• https://www.dailymail.co.uk/travel/article-14686973/European-city-worlds-walkable-cheap-beer.html

The world is rapidly shifting toward digital, making inclusive participation increasingly important. Regardless of physical limitations, as many users as possible should be able to access and actively engage with digital offerings equally. While legal requirements for accessibility continue to rise, technological advancement is also progressing steadily. Innovations and technical progress are constantly opening up new possibilities to make digital content more comprehensive and accessible.

In this article, we take a look at the future of digital accessibility and explain how new technologies and evolving legal regulations could shape the digital landscape by 2030.

Artificial Intelligence (AI) already has a significant impact on the digital world today, and its application promotes an inclusive future. AI-powered tools that, for example, automatically generate image descriptions or convert text to speech support people with disabilities. This allows users to access digital content more easily and better meet their individual needs.

A particularly promising example is the use of machine learning to improve the user experience for visually impaired or blind individuals. AI systems analyze websites or apps and automatically make adjustments for screen readers and other assistive technologies. In addition, speech recognition opens up new perspectives, as real-time transcription technologies are increasingly improving the translation of sign language.

However, we are only at the beginning here, as many developments are still in the early stages. In the future, these technologies could be integrated on almost every platform, making digital content even more universally accessible.

Today, many companies still view accessible web design as a voluntary measure, but that is about to change. The European Union has already established a clear legal framework with the Web Accessibility Directive. It obliges companies to consistently design their websites and apps to be accessible and to improve digital inclusion. However, the journey is not over, as by 2030, accessibility may become an essential standard for digital products.

Web developers are increasingly gaining access to tools that efficiently support and guide them in creating accessible designs. With the advancement of code frameworks and design guidelines, implementing accessible websites is becoming significantly easier. These developments help create solutions that are both functional and visually appealing while considering all users. Technologies such as “responsive design” and “adaptive layouts” automatically adjust to different screen sizes and user preferences. In the future, they will become even more central to reaching a broader target audience.

Augmented Reality (AR) and Virtual Reality (VR) could fundamentally revolutionize the way we perceive digital content. These technologies may open up entirely new possibilities for people with various impairments, such as those who are deaf or hard of hearing. AR and VR technologies could not only enable interactive experiences in the future but also make a significant contribution to accessibility.

Imagine a user with visual impairment receiving real-time visual information through AR applications. This information can be projected directly onto their smartphone or an AR headset to detect obstacles in the environment. It can also display contextual information to help with orientation. For people who are hard of hearing, VR technology could also open new ways to interact with others. Virtual sign language interpreters or immersive experiences could significantly simplify communication in virtual environments.

Digital transformation not only increases the importance of accessibility but also introduces new legal requirements. While the Accessibility Strengthening Act (BFSG) in Germany has already made progress, regulations continue to evolve. It is expected that legislation will be adapted to meet future demands and ensure comprehensive accessibility.

A possible scenario by 2030 could involve making accessibility mandatory for all digital interactions. This would not only affect websites and apps but also include e-commerce platforms, social media, and various cloud services. Such legal changes could require companies to design and further develop accessible user interfaces (UIs). These UIs would need to consistently integrate both visual and non-visual communication methods.

As digital accessibility gains increasing importance worldwide, companies are facing new regulatory challenges in a globalized world. Countries like Canada and Australia have already introduced legal requirements that make digital accessibility mandatory. In other regions such as Asia and Africa, however, many companies are still confronted with significant challenges.

In the long term, this could lead to a global standard in which digital accessibility is anchored as a fundamental principle. International cooperation and the development of best practices are therefore becoming increasingly important for many companies. Companies must not only meet local requirements, but also successfully serve the growing global market.

Developments in digital accessibility are still in their early stages, but emerging technologies offer enormous opportunities. Technologies like AI, AR, and VR have the potential to take digital accessibility to an entirely new level. At the same time, they help to sustainably bridge the existing digital divide between different user groups. Legal regulations are also evolving, pushing companies to firmly integrate accessibility into their offerings.

The question is no longer whether companies need to address accessibility, but when they will do so. The digital transformation is already underway, and we all share the responsibility to shape it in a more inclusive and accessible way. The course is set for an accessible future, and we actively and passionately support this transformation.

Would you like to ensure that your website or app meets all digital accessibility requirements? Feel free to contact us today to learn more about our solutions in online marketing and performance marketing. Together, we’ll make your digital offering future-proof, accessible, and inclusive for all users!

In recent years, political and cultural polarization in the USA has significantly increased. This provides Online Marketing Agencies with a unique opportunity to leverage AI for hyper-targeted, personalized campaigns. Advances in AI technology enable the creation of precise and persuasive content. This content is tailored to the psychological traits and cultural contexts of individuals. The AI-driven marketing is transforming how brands communicate with American audiences. Often, it challenges traditional marketing strategies.

In this blog post, we will discuss how cultural polarization in the USA drives niche marketing. Additionally, we will provide an overview of the technological opportunities and ethical considerations of this trend.

A prominent feature of political polarization in the USA are geographical and economic patterns. Different regions support different political ideologies. These divisions often align with the economic structure of the region. States with high employment in highly skilled industries tend to support the Democratic Party. States with a significant manufacturing industry are more likely to support the Republican Party.

This economic-political orientation creates natural target audience segments. They can be addressed with tailored marketing campaigns. Online Marketing Agencies aiming to target the working class in the Rust Belt could emphasize topics like job security. Addressing highly skilled, urban professionals might highlight themes like technological innovation and sustainability.

Political polarization is clearly reflected in the way Americans consume media. It also influences how they absorb information about new technologies such as Artificial Intelligence. Left-leaning media often highlight the risks and ethical concerns surrounding these new technologies. Right-leaning media, on the other hand, more frequently emphasize the benefits and economic opportunities of AI. This creates different narratives that form separate media ecosystems. These ecosystems respond to marketing messages in their own ways.

For marketing professionals, this offers an opportunity to develop targeted messages. They can align content with the values and concerns of each ideological group. Some address fears of job loss due to automation, while others emphasize economic growth opportunities through AI. In this way, they create content that resonates with the worldview of each audience. Understanding these media consumption habits helps brands make smart decisions. They can reach potential customers more effectively across political and ideological boundaries.

AI technologies, such as generative AI and machine learning, can create personalized content on an unprecedented scale. Tools like ChatGPT generate multiple personalized versions of a message from a single template. This ability enables the creation of compelling content tailored to an individual's characteristics. As a result, more precise target audience engagement is possible than ever before.

These systems can also infer personality traits from the text a person interacts with. AI analyzes texts, social media posts, and other digital footprints. This allows it to categorize people based on psychological factors such as openness or political orientation. This "manipulation machine" enables marketing experts to target individuals with highly personalized content. Thus, a new era of targeted communication is ushered in.

Studies show that personalized messages that match an individual's personality are more persuasive. Political ads that resonate with a person's openness to new experiences are significantly more effective at persuading them.

This personalized approach goes beyond political campaigns and is also used in advertising. Companies can target consumers by tailoring their messages to psychological traits and preferences. This increases engagement and improves conversion rates. Consumers are more likely to respond to messages that align with their values and interests.

Personalized messages are effective on an individual level, but their true power is seen in large groups. Studies show that AI-generated, personalized messages significantly increase their influence when deployed at scale. A study on political messages found that personalized messages reached about 2,500 additional people per 100,000 compared to standardized ones.

This effect is even stronger when the best possible psychological profile is used. In some cases, the number of convinced individuals can rise to over 11,000 per 100,000. For agencies, this means that small changes in consumer behavior can be applied to large target audiences, potentially having significant impacts on revenue, brand loyalty, or political outcomes.

The principles of personalized persuasion apply not only to political campaigns. Companies use AI-driven marketing to target specific consumer segments. One example is the Hispanic American market, which, with a purchasing power of 1.1 trillion dollars, offers enormous potential. Companies are increasingly using AI techniques to tailor their messages precisely to this target audience.

Marketing experts must be cautious when addressing culturally sensitive topics. Efforts to align products with simplified cultural assumptions, such as marketing traditional Hispanic clothing for all Latino men, have been criticized. Successful marketing requires a deep understanding of cultural values and preferences. Artificial intelligence can help, but care is also needed to avoid stereotypes.

Generative AI tools have made personalized marketing more accessible. This democratization of technology allows small businesses and grassroots movements to compete with large corporations. However, it also raises ethical concerns. The ability to create compelling messages tailored to an individual's psychological profile can be used to manipulate vulnerable populations, especially when content is misleading or exploitative.

At the same time, these tools may favor wealthy actors who have the resources to deploy them on a large scale. Wealthy corporations and political organizations are likely to benefit the most from these advances. This could further exacerbate existing power imbalances.

A major concern with AI-driven niche marketing is the potential for manipulation. With the ability to create highly persuasive, personalized content, this technique could exploit the psychological weaknesses of individuals. Researchers warn that this could lead to "gaslighting" tactics, where individuals are systematically confronted with manipulative messages to influence their opinions or behaviors.

As AI technologies advance, marketing experts must balance higher engagement with ethical responsibility. Transparency, accountability, and ethical guidelines are crucial to ensure that AI-driven marketing remains beneficial and respects individual autonomy.

The connection between cultural polarization in the USA and advances in AI-driven marketing offers marketing experts like full-service agencies tremendous opportunities. With AI, companies can create highly personalized content to communicate across political, regional, and cultural boundaries. However, these capabilities also present significant ethical challenges.

At Media Beats GmbH, we understand the complexity of modern marketing. We help our clients navigate this rapidly changing landscape. Whether you want to refine your online marketing strategy, improve your email marketing projects, or leverage AI for performance marketing – we offer the expertise and solutions you need.

Contact us today to learn how we can position your business in AI-driven advertising. We help you successfully establish your brand in the world of personalized advertising.

Sources:

https://isps.yale.edu/sites/default/files/files/Politics-of-AI-DanielSchiff-2024_03_30.pdf

https://culturalq.com/blog/when-niche-marketers-go-too-far/

https://academic.oup.com/pnasnexus/article/3/2/pgae035/7591134

https://economics.rikkyo.ac.jp/research/paper/pudcar00000002ed-att/p085-107_76-1.pdf

https://researchworld.com/articles/algorithmic-anthropology-ai-s-role-in-shaping-niche-markets

https://mailchimp.com/resources/ai-customer-segmentation/

https://politicalmarketer.com/generative-ai-and-the-challenge-of-political-polarization/

https://home.dartmouth.edu/news/2024/04/americans-think-ai-will-harm-privacy-and-elections

https://www.verbolabs.com/localizing-for-success-strate-bugies-to-dominate-your-niche-markets/

https://www.linkedin.com/pulse/personalization-vs-discovery-double-edged-sword-ai-media-andy-beach-4kuqc

https://www.pecan.ai/blog/ai-customer-segmentation-marketing/

https://www.pnas.org/doi/10.1073/pnas.2403116121

https://blogs.ischool.berkeley.edu/w231/2022/03/09/a-market-based-counterweight-to-ai-driven-polarization/

https://www.linkedin.com/pulse/6-cultural-differences-key-international-marketing-mark-weber

https://www.resonate.com/solutions/segmentation-persona-development/

Accessibility in video games – what does that exactly mean? Imagine you are a gamer. A visual impairment prevents you from enjoying many games. Frustrating, right? This is where accessibility comes into play. This issue not only affects the web but also the gaming industry. Accessibility in video games helps people with disabilities fully experience the virtual world.

But how does it actually work? What technologies are behind it? And how can online marketing agencies maximize the visibility of accessible games? In this blog post, you will learn why accessibility in video games is important. We will also show how companies can benefit from accessible gaming experiences.

Accessibility in video games means making games accessible for people with various impairments. This includes visual, auditory, motor, or cognitive disabilities. The goal is to provide all players with an equal experience, regardless of their physical or mental abilities.

A standout example of accessible gaming is The Last of Us Part II. It offers audio navigation for blind players and a screen reader-compatible menu system. Players can navigate the game world solely through sounds. This opens the door to an immersive experience for blind individuals.

Accessibility is not only about technical adjustments but also about societal participation. Over 1.3 billion people worldwide live with a disability – an often neglected target group. Accessible video games offer these individuals entertainment, social interaction, and the opportunity to participate in e-sports competitions. This allows them to become part of global gaming communities.

Accessibility in the gaming world promotes inclusion and equality. It creates opportunities for all players, regardless of their impairments. The integration of accessible technologies in games is more than just a feature. It opens up a new, inclusive market.

For companies, this inclusion offers both societal and economic benefits. An inclusive product strengthens the brand image and demonstrates responsibility. Inclusion is a smart business strategy, not just an ethical decision.

With the implementation of the European Accessibility Act, accessibility guidelines will soon become mandatory for many digital products. Those who engage with accessible technologies now will have a competitive advantage.

As an online marketing agency from Germany, we see our task not only in providing technical support for accessibility. We also focus on the targeted promotion of accessible content. A website or game that is technically accessible can only reach its full reach if it targets the right audience.

SEO (Search Engine Optimization) plays a key role in this. Accessible games or digital content need to be strategically placed in search engines to gain attention. As an online marketing agency, we understand how important it is to make accessible websites, blogs, and game descriptions accessible to both search engines and people with disabilities.

This involves the optimization of websites and texts as well as the use of accessible web technologies. Relevant keywords such as "accessibility in video games" and "inclusive gaming experiences" are integrated. Through targeted SEO measures, we ensure that your accessible game is optimally recognized by the right players and search engines like Google.

Implementation requires technical know-how and creative solutions. Here are some practical approaches that make a difference:

• 3D Audio: This technology helps blind or visually impaired players navigate the game world through sounds. It allows them to perceive the direction and distance of objects or events through sounds alone.
• Screen reader-compatible menus: Menus that can be navigated without visual aids allow people with visual impairments to control the game.
• Haptic feedback: Controller vibrations indicate in-game events and help players with motor or sensory impairments to respond.
• Customizable controls: This feature allows players to adjust key bindings according to their needs, making the game more accessible for people with motor impairments.

These features are not only beneficial for people with disabilities. They also enhance the gaming experience for older individuals. Similarly, players with temporary impairments, such as after an injury, benefit as well. Accessibility is therefore a win for everyone.

For game developers and publishers, accessibility is not just a legal obligation. It also represents an economic opportunity. By opening up the market to a broader audience, companies can acquire new customers. At the same time, they strengthen their image as an inclusive, responsible business. Inclusion is not only an ethical trend but also an economic advantage.

As a full-service marketing agency, we support you in properly marketing your accessible products. From technical know-how to visibility online – we help you maximize your reach. This way, you can tap into new target audiences.

Accessibility in video games is an important step toward a more inclusive and exciting gaming world. It meets legal requirements while also opening doors to new markets and social communities. With innovative technologies and the support of experienced online marketing agencies, game developers can make their content accessible and visible. The future of gaming is accessible, and we are here to guide you on this path.

Would you like to make your online shops, websites, or accessible digital content to meet EU requirements? As an online marketing agency from Germany, we are here to assist you – from technical implementation to SEO-optimized marketing. Contact us today and take the first step towards an inclusive future!

In 2025, it is crucial for companies to make their content accessible to a wide audience. Accessibility in content marketing plays an important role in this. Many companies focus on the accessibility of their websites. However, it is often forgotten that social media, videos, and blogs also need to be made accessible.

In this article, we show you how to make your content accessible on all digital channels. How to reach people with different needs.

Accessibility goes beyond compliance with legal regulations. It allows people with disabilities to consume content. At the same time, it ensures that their messages reach everyone – regardless of limitations. According to a study, about 15% of the global population has a disability. This represents a large target audience that is addressed by accessible content. Accessible communication strengthens brand perception, builds trust, and expands reach.

Images are a central component of social media content. For people with visual impairments or screen readers, they are often inaccessible without image descriptions. Make sure to provide each image with meaningful alt text. This should explain the content and context of the image. It improves accessibility and also helps with SEO. Search engines use alt text to index images.

Videos are another important format in online marketing. They are particularly popular on platforms like YouTube, Instagram, and TikTok. To make videos accessible for deaf or hard-of-hearing individuals, you should add subtitles. These allow viewers to understand spoken language even without sound. For longer videos, it is also recommended to provide transcripts. This way, users can read the entire content in text form.

Accessibility should also be considered in blog posts. Use clear and simple language so that people with cognitive impairments can understand your content. Structure your texts with headings (H1, H2, H3), bullets, and paragraphs. This improves readability and enables easy navigation. The use of high-contrast colors and reader-friendly fonts also contributes to readability.

Your call-to-actions (CTAs) are crucial for the conversion rate. Make sure they are clear, concise, and easy to understand. Use prominently visible buttons and avoid using complex or lengthy phrases. This ensures that your CTAs are easily perceived and used by all users, including those with learning difficulties or visual impairments.

There are various tools that can help you check your content for accessibility. The Web Content Accessibility Guidelines (WCAG) provide comprehensive guidance for accessible digital content. Tools like the WAVE Web Accessibility Tool or the Accessibility Insights Extension check websites and digital content for barriers. This way, you can make necessary improvements.

With the increasing use of smartphones, it is important that your content is also accessible on mobile devices. Make sure that your mobile content meets the same accessibility standards as the desktop versions. Ensure that your pages are easily readable on small screens and that texts and buttons can be easily tapped.

Accessibility in content marketing is an ethical obligation and a strategic decision that strengthens your business. By making your content accessible to everyone, you expand your reach and build an inclusive brand identity. Remember that accessibility is not a one-time effort, but an ongoing process. Use the mentioned strategies and tools to make your content marketing consistently accessible and reach your target audiences in the best possible way.

The internet is constantly evolving, and with it, the demands for accessible design also increase. Especially in Germany, the topic has become even more relevant due to the Barrier-Free Access Strengthening Act (BFSG). But what does this mean specifically for small businesses?

An impressive story shows how the Müller bakery, a traditional family business, made its website accessible. It met the new legal requirements, complied with regulations and gained new customers at the same time.

The Müller bakery had been a staple of the local community for many years. It always delighted its customers with fresh baked goods and excellent service. However, the website was not always up to date. When the Barrier-Free Access Strengthening Act (BFSG) was passed, the question arose of how the business could adjust its online presence.

“We had never thought about how important an accessible website could be,” says owner Max Müller. “But when we heard about the new legal requirements, we knew we had to act.”

The biggest challenge was to modify the existing technical structure of the website to make it accessible to everyone. Accessibility in the digital world not only means that people with visual or hearing impairments can access information. It also affects the use of keyboard commands, the readability of texts, and the operability of interactive elements.

Max Müller decided to collaborate with an experienced online marketing agency that specializes in accessible websites. "We knew we needed help to make our website legally compliant and more user-friendly," Müller explains.

The agency took on the task and conducted a thorough analysis of the existing website. An important step was the implementation of tools like screen reader compatibility and contrast enhancements for people with visual impairments. Additionally, it was ensured that all content was accessible via keyboard commands. The website navigation was optimized to make it more intuitive and user-friendly.

"The process was technically challenging," recalls the project manager of the agency. "However, it was very rewarding to see how each adjustment made the website more accessible and usable for a broader target audience."

After the update, the Müller bakery was not only prepared for the new legal requirements but also able to make its offerings accessible to a larger target audience. Particularly noteworthy was the response from people with disabilities, who could now easily use the website and place online orders.

"We have received more orders from people with limited mobility, who now found it easier to order our products. Even older customers, who have difficulties with smartphones and computers, suddenly find it much easier to access our website," explains Max Müller.

The new accessible website not only helped the Müller bakery to meet legal requirements, but also enabled it to serve a previously unreached market. The bakery saw a significant increase in online orders and positive customer reviews.

The story of Bäckerei Müller shows how important it is for companies to optimize the accessibility of their website. The technical challenges may seem great at first, but the benefits - both in terms of legal compliance and expanding the customer base - are unmistakable.

For companies that want to make their website accessible, a full-service agency like Media Beats GmbH offers valuable support. We help you design your online presence in a way that not only meets legal requirements but also increases your reach and attracts new customers.

Take action now and make your website accessible – for an inclusive future. Contact us today to learn more about our accessible web design solutions.