Glossary
From A/B testing to target group analysis – everything you need to know about marketing in our glossary!
a
b
c
- Call-to-Action (CTA)
- Chatbot
- Chatbot Marketing
- Citation-Frequency
- Claude AI
- Click-to-WhatsApp Ads
- Cloud Computing
- Cloud Provider
- Cohort Analysis
- Community Management
- Consumer-to-Consumer (C2C)
- Content Fatigue
- Content Management System (CMS)
- Content Marketing
- Content Marketing Funnel
- Content Personalization
- Content Provider
- Contextual Targeting
- Conversational Ads
- Conversion Funnel
- Cookie Tracking
- Cost per Acquisition (CPA)
- Cost per mille (CPM)
- CPC (Cost per Click)
- CPL (Cost per Lead)
- Crawling
- Creative
- CRM (Customer Relationship Management)
- Cross Docking
- Cross-Platform Attribution
- CSS
- CTV-Advertising
- Customer journey
- Customer Lifetime Value (CLV)
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g
- Generative AI
- Geo-Targeted Advertising
- Geotargeting
- Google Active View
- Google Ads
- Google Ads Agentur
- Google Ads Scripts
- Google Analytics
- Google AppSheet
- Google Cloud
- Google DeeepMind
- Google Gemini
- Google Merchant Center
- Google Optimization Score
- Google PageSpeed Insights
- Google Search Console
- Google SGE
- Google-SERPs
- Googlebot
- GPU
- Grafikchips
- Grok
- Groupware
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k
l
m
n
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p
- Page Impression
- Page-Authority
- Pagespeed
- Paid Social Media Ads
- Paid Traffic
- Pay per Click (PPC)
- Pay per Impression (PPI)
- Pay-per-Download
- Pay-per-Install (PPI)
- Pay-per-Lead (PPL)
- Pay-per-Sale (PPS)
- Pay-per-View (PPV)
- Permission Marketing
- Pinterest Ads
- Plugin
- POAS
- Podcast-Werbung
- Pop-up (im Webdesign)
- Produktlebenszyklus
- Produktmanagement
- Produktmarketing
- Pull Marketing
- Push Marketing
- Push-Benachrichtigungen
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s
- Schema Markup
- SEMrush
- Server2Server
- Shoppable Pin
- Shoppable Posts
- Shopware Agentur
- Short-Form-Content
- SISTRIX
- Slogan
- Smart Bidding-Strategien
- Smart Contract
- Smart Technology
- Social Commerce
- Social Media
- Social Proof
- Social Search
- Social Signals
- Sponsoring
- Spotify Ads
- Search engine optimization (SEO)
- Search engine advertising (SEA)
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